After twelve years of being away, I’m spending some time in Kenya getting re-acquainted with the land of my birth.
I marvel at some of the advances this ‘developing’ country has made in the last decade – mainly in technology and infrastructure. For starters, the adoption and use of cell phones is remarkable. By mid-2011 mobile penetration was over 63%. That means that 25 million out of a 38.6 million Kenyans owned a mobile phone last year.
Sadly while mobile technology is advancing in Kenya, healthcare services are not moving at the same pace. The ratio of doctors to patients in Kenya is 6 to 1000. Even worse, the lack of public information on essential healthcare services makes it easier for poor people to suffer and die of very treatable diseases.
It therefore makes sense that mobile technology is the logical way to provide basic healthcare information to Kenyans. One local company that is exploring this opportunity is Shimba Technologies. Last Fall, they launched MedAfrica an app that positions itself as the go-to-resource for connected Kenyans seeking health-related information.
MedAfrica is still in beta and is currently acting as a yellow pages for medical services by providing listings of doctors in local areas. Unfortunately their website doesn’t offer much content that can provide more details about the app.
Based on my personal observations, apps such as MedAfrica are more beneficial to smart-phone carrying city-folk looking for reputable healthcare services in Kenya. Country folk – the poor majority that lacks access to essential public health information – typically carry simple phones such as the Nokia 1280. Such phones don’t have the capability to support mobile app technology. They are more suited to SMS and in some cases even MMS mobile campaigns.
Mobile marketing companies wishing to reach and impact the greatest number of Kenyans with healthcare information need to recognize the differences in mobile equipment and consider the limitations of various devices and/or platforms. That way they can target different markets with campaigns that are relevant and useful to them.
The MedAfrica app – a great idea-in-the-making – may not have as great an impact on those who are dying (excuse the pun) for essential health-related information because it is limited to Android and Symbian platforms. Mobile marketing companies need to explore simpler campaigns that are easily accessible on simple mobile phones in order to reach the masses.
Over to you: What ideas or tips do you have for mobile marketing companies looking to reach developing countries such as Kenya?
The Top 10 Healthcare Marketing Strategies
The healthcare industry is ever-changing, and so is healthcare marketing. What worked last year may not work this year, and what works this year may not work next year. That’s why it’s important to stay on top of the latest healthcare marketing trends and strategies.
To help you do that, we’ve put together a list of the top 10 healthcare marketing strategies of 2020.
1. Personalized Marketing
One of the biggest healthcare marketing trends of 2020 is personalized marketing. Thanks to advances in technology, it’s now possible to personalize your marketing messages and content to a much greater degree than ever before.
2. Account-Based Marketing
Another big healthcare marketing trend of 2020 is account-based marketing (ABM). ABM is a targeted marketing approach that focuses on key accounts that are most likely to convert into customers.
3. Patient Engagement
One of the most important aspects of healthcare marketing is patient engagement. In 2020, there will be a greater focus on engaging patients through digital channels such as social media, email, and text messaging.
4. Content Marketing
Content marketing will continue to be an important healthcare marketing strategy in 2020. The key is to create high-quality, informative, and engaging content that will help you attract and retain patients.
5. Search Engine Optimization
Search engine optimization (SEO) will continue to be an important healthcare marketing strategy in 2020. The key to success is to create keyword-rich content that is optimized for the search engines.
6. Social Media Marketing
Social media marketing will continue to be a powerful healthcare marketing tool in 2020. The key is to use social media to build relationships with patients and create a community around your brand.
7. Email Marketing
Email marketing is another important healthcare marketing strategy that will continue to be effective in 2020. The key is to create email campaigns that are targeted, relevant, and engaging.
8. Pay-Per-Click Advertising
Pay-per-click (PPC) advertising will continue to be an effective healthcare marketing strategy in 2020. The key is to create ads that are targeted and relevant to your audience.
9. Referral Marketing
Referral marketing is a powerful healthcare marketing strategy that can be very effective in 2020. The key is to create a system that incentivizes patients to refer others to your practice.
10. Traditional Marketing
While digital marketing is taking over, traditional marketing techniques such as print advertising, direct mail, and television advertising will still be effective in 2020. The key is to use these techniques in a way that complements your digital marketing efforts.
Keep these healthcare marketing strategies in mind as you plan your marketing efforts for 2020. If you need help getting started, contact a healthcare marketing agency.
The Importance Of Marketing In The Healthcare Industry
There’s no question that marketing plays a vital role in the success of any business, and the healthcare industry is no different. In fact, given the highly competitive nature of the healthcare industry, effective marketing can mean the difference between success and failure.
The first step in any successful marketing campaign is to identify your target market. Who are you trying to reach with your marketing efforts? Once you’ve answered this question, you can begin to develop a marketing strategy that will resonates with your target audience.
The next step is to create a strong branding strategy. Your brand is what sets you apart from your competitors, so it’s important to make sure that your branding is on point.Your branding should reflect the values of your organization, and it should be consistent across all of your marketing materials.
Once you have your target market and branding strategy in place, you can begin to develop your marketing mix. This mix will include the various marketing channels that you’ll use to reach your target market. Some common marketing channels in the healthcare industry include online advertising, direct mail, public relations, and events.
Finally, once you have your marketing mix in place, you need to make sure that you’re tracking your results. This will help you to see what’s working and what’s not, and it will allow you to make necessary adjustments to your campaign.
Marketing is essential to the success of any healthcare organization. By taking the time to develop a strong marketing strategy, you can ensure that your organization is on the path to success.
The healthcare industry is one of the most important industries in the world. It is responsible for the health and wellbeing of billions of people. Marketing plays a vital role in the healthcare industry. It helps to raise awareness of the importance of health and wellbeing and encourages people to take action to improve their health.
Healthcare marketing can take many different forms. It can be used to promote healthy lifestyle choices, to raise awareness of health risks, to encourage people to get vaccinated or to take up screening tests. It can also be used to promote the work of healthcare professionals and to encourage people to use particular healthcare services.
Healthcare marketing is a complex and challenging task. It requires a deep understanding of the needs and motivations of different groups of people. It also needs to be sensitive to the often sensitive nature of health issues.
The Impact Of Marketing In The Healthcare Industry
In a world where the average person is bombarded with over 5,000 marketing messages each day, it’s no wonder that healthcare marketers have to work hard to cut through the noise and reach their target audiences. But what exactly is healthcare marketing, and how does it differ from traditional marketing?
Healthcare marketing is the process of creating and executing a plan to promote a healthcare product or service. This can include everything from developing a new marketing strategy to creating and placement of advertising, public relations, and social media campaigns.
While the goals of healthcare marketing may be similar to other industries (increasing awareness, generating leads, boosting sales), the strategies used to achieve these goals are often very different. This is because the healthcare industry is heavily regulated, which means that healthcare marketers have to be very careful about the claims they make and the messages they send.
In addition, the healthcare industry is complex, with a wide range of stakeholders, including patients, doctors, insurance companies, and government agencies. This complexity means that healthcare marketers have to be very strategic in their approach, carefully crafting messages that will resonate with each of these different groups.
Despite the challenges, healthcare marketing can be extremely effective. When done well, it can help healthcare organizations to achieve their business goals, while also making a positive impact on the lives of patients.
If you’re interested in learning more about healthcare marketing, we’ve put together a list of resources that can help.
The healthcare industry is one of the most important and largest industries in the world. It is also one of the most complex and rapidly changing industries. This complexity is due to the many different types of products and services that are offered, the numerous regulations that govern the industry, and the constantly evolving technology.
The healthcare industry is also one of the most competitive industries. There are many different types of healthcare providers, from large hospital systems to small clinics, and each one is competing for patients. Marketing is a critical tool that healthcare providers use to reach and engage potential patients.
Healthcare marketing has evolved significantly in recent years, thanks to the growth of digital marketing and the rise of social media. These changes have made it possible for healthcare providers to reach a larger audience and to better target their marketing efforts.
Digital marketing in healthcare has a number of advantages. It is more cost-effective than traditional marketing methods, it is more targeted, and it provides healthcare providers with a way to track and measure results.
Social media is also playing a big role in healthcare marketing. It provides a way for healthcare providers to connect with potential patients and to build relationships. Social media can also be used to promote health awareness and to educate patients about healthy living.
The impact of marketing in healthcare is evident in the way that it is changing the way that healthcare providers reach and engage with potential patients. Marketing is no longer a one-way street; it is a two-way conversation. Healthcare providers who embrace digital marketing and social media will be well-positioned to succeed in the new healthcare landscape.
How To Purchase A Car With A Credit Card
How Snapchat Can Help You Reach A Younger Audience
How LinkedIn Can Help You Grow Your Business
What Are The Benefits Of Marketing Your Business On Facebook?
How To Use Social Media To Sell Your Product Online
The Top Inspection Classes In The Country
The Importance Of Choosing The Right CSST Certification Class
How To Make Your Business Stand Out On Instagram
Pick Up Post
The Advantages Of A Full-Service Digital Marketing Agency Over A Traditional Marketing Agency
As the world of marketing changes, so do the agencies that offer their services. In the past, most marketing agencies...
The Benefits Of Working With A Full-Service Digital Marketing Agency
As a business owner, you know that marketing is essential to the success of your company. You also know that...
Stack Your Savings With Printable Coupons And Promo Codes
When it comes to saving money, there’s no shortage of methods and strategies. But one of the most effective –...
The 5 Essential Elements Of A Successful Sales Letter
No matter what you’re selling, a successful sales letter needs to contain certain key elements in order to persuade your...
What Are The Challenges Of Market Segmentation?
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
How Can You Use Market Segmentation To Improve Your Marketing Campaigns?
If you’re not using market segmentation in your marketing campaigns, you’re missing out on a major opportunities to improve your...
What Are The Benefits Of Market Segmentation?
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
How Can You Segment Your Market?
The first step is to understand who your target market is. Segmenting your market allows you to focus your marketing...
10 Best Places to Find Cheap Furniture
Furniture is one of the most important things in our homes. It not only provides comfort and style but also...
How To Find Coupon Codes For Online Shopping
Finding coupon codes for online shopping can be a bit tricky at times, but with the help of these few...
Achieve advertising Allows articles Attract Audiences benefits blog Bloggers blogging Blogs Brands business Businesses Cant Comments communication Compelling Consistent Consumer Consumers content Content marketing Conversations Creating creation Develop Didnt Digital digital marketing Doesnt Editorial Efforts email Encourage Engage Engaging Engines Ensure Facebook followers Generate goals Google healthcare marketing healthcare social media Heres Hospitals Images Improve Insights Interact Invest keywords LinkedIn Links marketers Mobile networking Offers opportunities Organizations Peoples platform Platforms Posting Posts Products Promote prospects Providers Provides Providing Publish publishing Purchase Reader readers Relevant Sites social media strategies technorati Text Thats Theyre tweets Twitter updates User Users Variety Videos website websites Whats Wont writers YouTube Youve
- book/product review
- co-creative business
- content marketing case study
- content marketing strategy
- Credit Card
- Data driven
- Fun Stuff
- Health Insurance
- healthcare marketing
- Inbound marketing
- intelligent content
- Internet Marketing
- marketing communication
- mobile health
- Off-Topic Stuff
- Promo code
- social media
- Social Media Marketing
content11 years ago
How to Start a Health Blog in 10 Easy Steps
Fun Stuff12 years ago
10 Reasons Business Blogging is Better than Facebook [Infographic]
content marketing strategy9 years ago
Social Login: Why You Should Allow Users to Log Into Your Website with Facebook
content12 years ago
The 7 Elements of Smart Content [Infographic]
content marketing case study10 years ago
Obamacare Website Not that Bad
content2 years ago
16 Tools to Turbo Boost Your Blogging Process
Marketing12 months ago
How to create a social media marketing strategy for your business
Fun Stuff2 years ago
How Marketers Are Using Social Media for Business in 2012 [Infographic]