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As a business owner, you know the importance of having a strong online presence. But what you may not know is how to go about improving...
Compelling stories live in our data. But you wouldn’t know it by the way brands treat it In a recent article published on Content Marketing Institute,...
The problem with Twitter is figuring out how to separate the wheat from the chaff. With few rules, fewer leaders, and very little structure, it’s not...
Several weeks ago a client asked me to write an educational article about – of all things – Oculoplastic surgery. If you’re like me, you’d have...
Does your healthcare organization (HCO) have a social media content strategy? Are you wondering what that involves? I find that there is often a disconnect between...
HIPAA anxiety has caused a lot of distrust for social media in healthcare and Pharma circles. What’s more the FDA has not provided useful guidelines for...
Are you involved in healthcare content development? Does it seem like an uphill battle trying to produce well researched, compelling and enjoyable content? If so, here are...
I recently came across a healthcare print ad published by Hartford Healthcare in the Hartford Business Journal (December 3, 2012), titled “Healthcare Matters: Communications in Health...
Once upon a time Eastman Kodak was the consummate American success story. Dominating its market in 1976, it had a 90% share of the film industry,...
October is National Breast Cancer Awareness month. It seems odd that in the 21st century we would need a reminder of such magnitude. But sadly we still...
Local marketing is essential for the growth of every business. If you are a business owner and focusing only on...
Since we are living in a digital age, and social media play a crucial role in our everyday life, it’s...
Any business be it huge or little acknowledgment is the establishment. In this period of gadgets, to get effective, it...
Considering websites are continually growing and improving, needing to measure and determine the rate of efficiency of employed digital marketing...
Marketing experts say that keeping an existing consumer is easier and more inexpensive than engaging a new prospect. There is...
We can all agree that blockchain technology has brought many changes, and it didn’t just shooked up our financial world,...
With the help of the Internet today, advertising a brand, product or service is easier than ever. There are various marketing...
There are more than 6 billion emojis that are being sent every day. Emojis are one of the most often...
Appearing on a multitude of different online platforms, with the adapting content to match, is a great way of reaching...
Contests, polls, and sweepstakes are some of the most commonly used promotional tools by modern age businesses. As most of...
Nowadays in the era of the stable growth of the popularity of smartphones and other mobile devices, the promotion of...
In recent years, the importance of social networks and their use in everyday life has begun to increase. This was...
Technological advancements have bestowed us with numerous opportunities, but they represent nothing but a tool one must master in order...
When it comes to digital marketing, there are hardly any marketing channels that can match the effectiveness and growth rate...
Currently, Instagram is the social network par excellence. In turn, you should not be surprised if when you enter you...
Increasing the engagement of a brand and the way we interact with our audience is dramatically different in the 21st...
TikTok is the newest social media sensation that has shifted everything for the content creation Industry. With a bit of...
A brand is only a brand when a considerable amount of people know about its existence, without many people knowing...
Mathew had been to the US during the Thanksgiving timeline on a working visit. He had his work for 5...
Has this ever come across your mind about online shopping not only for fun, but it can also save you...
To be a success in e-commerce, you need three things: the best product to sell, the drive to succeed and...
Furniture is one of the most important things in our homes. It not only provides comfort and style but also...
Finding coupon codes for online shopping can be a bit tricky at times, but with the help of these few...