Essentia Health is a nonprofit health system headquartered in Duluth, Minnesota. Essentia Health-Duluth Clinic and St. Mary’s Medical Center are the two main hospitals in the...
Compelling stories live in our data. But you wouldn’t know it by the way brands treat it In a recent article published on Content Marketing Institute,...
Happy New Year and best wishes for 2014! I thought I’d kick off the New Year discussing an interesting online trend – that most people are...
As Facebook Graph Search continues to roll out to new users, healthcare marketers are wondering how they can use it to increase their visibility. Here’s what...
Are you a hospital marketer, PR or communications professional? Have you considered allowing patients to tweet on behalf of your hospital? Patients are already talking about...
A great hospital brand is hard to find. That’s because traditionally marketing and branding have been considered an expense rather than an investment that yields return....
Are you managing the social media program at your hospital? Do you sometimes feel like you’re pulling out teeth trying to do your job well? In...
Do you handle social media marketing at your hospital? Would you like to learn some new social media secrets that will help you do your job better? In...
Do you wonder how patients select the hospital of their choice? What if you had in-depth insights about factors that influence patients when choosing one hospital...
Likeability matters in any organization and blogging can help. Oftentimes, it’s easy to underestimate the value of likeability when your organization revolves around grave health matters....