Freepik Promo Code – The Best Way To Use Beneficial Services

The services provided by freepik are really useful for many people, they are one of the best to give you the best vectors, PSDs, Icons, and photos. There are also many premium things available with them, but if you think that this is out of your budget then your problem is almost solved because of the freepik promo code offers that offer premium discounts whenever you pay for anything. We will tell all about these promo codes such as why they are offered to you, how to use them and how does it work?

What Is Freepik?

Freepik is a platform where you easily find vector images, PSDs and other graphic resources. They offer premium services as well as free services. But it is good to go and buy their premium graphics. They are considered if not best, one of the best for providing these services. Their services are truly worth buying, they have graphic designs in four main categories which are vectors, PSDs, icons, and stock. Their graphic designs are also sub categorized so that you can easily find the one you are looking for.

Why The Promo Codes Are Offered

You might be thinking about what is the reasons behind giving you services at cheaper prices when they could have charged the same amount. But there are so many reasons like every business,

  1. To get more consumers, many consumers hesitate to buy products because of a little higher price thus company as promotional offers to give premium discounts on the use of promo codes. This attracts a lot of new consumers. as the price becomes cheaper the demand gets higher.
  2. Fighting competition, some time for promotions many competitors offers their services at the cheaper prices thus to face the competition this promo code is offered to you.
  3. To maintain consumer’s interest, every business wants to retain its consumers and so does the freepik, it offers the premium offers on this promo codes to encourage more purchases from the people who have already done it once.
  4. A beneficial promotion, the promo code is a type of promotion that is beneficial for both consumers and sellers as the consumer gets premium benefits and the seller gets sales.
  5. Helps to target a specific group of consumers, promo code offers can only be used by those consumers who are eligible for that. Thus it helps in giving these premium offers only to the people, the company wants to target.

Promo code offers are really beneficial for the sellers in the sense of getting more people to buy the services.

How Does Promo Code Offers Work

These offers help you to have the premium offers when you apply the promo codes while making payment for any service that you want to use. For example, if you want to buy some premium graphic designs from the freepik you can buy things on a benefit if you are eligible for the promo code offer. You just need to enter the promo code when asked while making payment and if you are eligible for that offer then you can easily get the discount or any other benefit while making a payment. The question that comes in mind is how someone becomes eligible for a promo code offer. You can easily check whether you are eligible or not, the promo code offers also mentions the requirement. For example, if a promo code mentions that it can be used over the first payment with a business, then you become eligible for promo code if you are making the payment for the first time.

How Do We Get To Know What Are Promo codes?

You can find the promo codes that you can use over the website of the seller. This is a promotion whose objective is to increase the sales of their product so they would clearly want more consumers to know what promo codes they can use so that the consumer proceeds to make payment. Maximum sales automatically cover the cost and even earns a profit despite the low price charged for the service. Promo codes like freepik promo code offer reduce the price for services to the targetted consumers so if you are eligible for that offer then you will also know about these offers.

Sum up

Promo codes are really a beneficial way to buy any services that are offered by companies like freepik. It also helps in generating more consumers for the company so it’s a win-win deal for both of the parties. You can easily earn the promo code benefits if you are eligible and businesses can earn you as their consumer. So if you are being offered one of this promo code offers and you really need the services then you should consider using these offers for making the purchase.

9 Questions to Ask When Hiring a Content Marketing Consultant

Hiring the right content marketing consultant is a significant business decision. Ideally you want someone with whom you will enjoy a great working relationship, but you also want to make sure that the person has experience, vision and business knowledge.

Here are 9 questions to ask yourself when vetting your potential hire.

#1. How much content marketing experience do they have?

To be a consultant of anything, you need a set amount of experience. But with content marketing, the concept, the talent, and the technology are all new (even though the practice of telling stories to promote a business is not).

If you consider that veteran content marketers have been at it for about 10 to 12 years now, that means the majority of consultants have much, much less than that. It’s important to keep this in mind as you decide whether you will hire based on experience.

#2. Do they understand the basics of content marketing?

Even more important than experience (I think) is the understanding of what content marketing is. Most organizations are still confused by the term, so it is even more important that the consultant is able to educate authoritatively on this subject. For instance they should know the difference between content marketing and social media, or similar subjects such as inbound marketing, and digital marketing.

#3. Do they understand the business value of content marketing?

Your potential consultant should also understand that content marketing is business marketing. She should be able to connect the dots between the creation and distribution of relevant content with the achievement of tangible business goals such as customer acquisition and retention, increased sales, reduced marketing costs and even operational efficiencies.

#4. What type of content marketing campaigns have they initiated in the past?

You want to see what kind of content marketing projects your potential consultant has done in the past so that you can evaluate her effectiveness as a professional. Her portfolio is a good indicator of where her core strengths lie and whether her past experience is a good match for your organization’s needs.

#5. How much do they value measurement of content marketing strategy?

The old adage ‘what can’t be measured, can’t be managed’ rings true for content marketing as well. A consultant who neglects measurement tactics cannot be trusted to steer you in the right direction. Find out what methods she has employed in the past for measuring content marketing and watch out for ambiguous answers as these spell major weaknesses in her strategy.

#6. Does their personality match your needs?

People do business with those they know, like and trust. Spend some time getting to know your potential consultant and dig deeper by asking questions that reveal her personality. Ask her how she would handle specific situations. Remember that a consultant is responsible for guiding your business. Be sure that you choose someone you can trust, respect and generally feel comfortable with.

#7. Do you have a common connection or referral?

How did you connect with your potential hire? It’s a wise idea to choose someone who has been recommended by a friend or peer. This way you can find out more information from the one who referred her, and cross-check the information that she has given you about herself.

#8. Do they use content marketing themselves?

The seller has to believe in the product they are selling. So when choosing a content marketing consultant, be sure to check that she is practicing content marketing herself. Does she have a consistent blog, does she send out a regular newsletter, does she use social media, what kind of online communities does she belong to? Remember, consultants are business owners too and they should practice what they preach.

#9. What’s your gut feeling?

After all is said and done, what is your gut feeling about this person? Does she make you feel uncomfortable? Do you trust her? If something doesn’t feel right, your best bet is to ditch her and start over. Trust your intuition to guide your decision and try not to second-guess yourself.

Over to you: I feel like I’ve missed something. What other questions would you add to this list?

Services

Social Media Consulting

  • Strategic Planning
  • Social Media Audits
  • Social Media Training & Workshops
  • If you wish to outsource your entire social media marketing function i.e. blogging, Facebook posts, Twitter updates, Influencer outreach campaigns, etc. we can do that for you as well!

Content Marketing Consulting

  • Strategic Planning
  • Content Audits
  • Content Marketing Training & Workshops

Content Development

  • Ghost writing or ghost blogging
  • Product Reviews
  • Sponsored Blog Posts
  • Print Advertising
  • Speaking Engagements

We serve:

  • Physician Groups
  • Hospitals
  • Healthcare Publications
  • Health & Wellness Organizations
  • Medical Device Manufacturers
  • Marketing Agencies serving Healthcare clients
  • Any other Healthcare brand

3 Reasons Not To Outsource Your Content Marketing Strategy

If your organization is new to content marketing you may feel tempted to rush out and hire a consultant to help you set the strategy.

But hold on just a minute!

I understand that the practice of content marketing is relatively new (about fifteen years or so). I also understand that you may be feeling overwhelmed about the things you don’t know about publishing. And that bringing in outside help might sound like a good idea to help make sense of it all.

Many organizations hire outside consultants to help tell their story

But is it really? Here are three reasons why outsourcing your content marketing strategy may not be such a good idea.

#1. It’s Your Story

Frankly if you need a consultant to tell you what your story should be, I have to wonder if you even know what you want talk about in the first place.

Good content marketing is alive. It is your story. It is conscious. It is about emotion ~ Joe Pulizzi, Managing Content Marketing

It’s one thing to know your story and yet struggle to tell it. In that case, it’s perfectly fine to get a consultant’s help. A content marketing consultant certainly has the skills to bring out the story in a way that is relevant and interesting to your audience. But it still has to start with you – you cannot outsource your story.

#2. It’s Your Business

Content marketing strategy is not different from a business plan. You know your business better than anyone. You’ve researched the industry, you understand your goals, your competition and your product. In other words the intimate knowledge you have about your business makes you the best person to brainstorm a business strategy.

Content marketing is a part of your business strategy. There’s no one who could possibly know better what to accomplish with a content-driven marketing plan than yourself. A consultant can teach you how to do something new with content. But she can’t teach you anything new about your own business.

#3. It’s Your Audience

To have an effective content marketing effort you need to understand who your ideal “subscriber” is. That is the person on whom your content will have the greatest impact. Your ideal subscriber is probably one of your current customers. You know that customer better than anyone. You’ve served him, you know his ‘pain’ and you know what need he is trying to fill.

An outside consultant can certainly bring her persona-building skills to the table and help you uncover the best content to create for your customers. But still. There are things about your customers that she doesn’t know and you have to be the one to lead in that area.

Quick Wrap Up

You’re probably wondering why I – a content marketing consultant who makes a living by helping healthcare organizations with strategy – would write this article. I just want to set your expectations straight. A good consultant can help you accomplish many things such as:

  • Expediting the content marketing process;
  • Helping you sort through the weeds;
  • Avoiding pitfalls that could get you into trouble;
  • Providing a ‘reality check’ for getting things done.
  • And if she has industry experience she might even help you to differentiate yourself from the competition.

If you have a story that you’re struggling to tell, then by all means hire a consultant to help you make sense of it. But if you don’t even have a story, don’t expect that a consultant will find one for you.

Over to you: What do you think? How much should organizations rely on outside consultants  for content marketing?

8 Ways to Leverage LinkedIn for a Profitable Healthcare Career

Are you a healthcare employee looking to expand your career?

Not sure how to market your skills online?

If so, then you should know that Linkedin is the best online platform to create a positive first impression. In fact you’ll be surprised to know that if someone ‘googles’ your name, your Linkedin profile is probably the first thing that will show up.

Everyone expects you to have a LinkedIn profile and that’s probably where they’ll find you (even before you look for them!). So if you want to strengthen your personal brand and visibility, or find new healthcare (or any industry) opportunities here are 8 ways to leverage LinkedIn.

#1. Create and Complete Your Profile

There’s a big difference between creating your profile and completing it. The difference is perception. An incomplete profile says one or all of the following things about you:

  • that you don’t finish what you started
  • that you don’t care about your professional image
  • that you’re too lazy or too busy to care
  • that you’re so boring you don’t have anything to say about yourself

LinkedIn says that complete profiles are 40 times more likely to receive opportunities than incomplete profiles. So be sure to complete your profile by including your current position, two past positions, your profile summary, education, professional photo, at least three recommendations and your specialties. Some of these are elaborated in more detail below.

#2. Write a Powerful Summary

Your profile is similar to your bio or resume cover letter in that it addresses a potential employer or the type of client you would like to work with. As you write your summary ask yourself the following questions:

  • What makes you different from others who do what you do? Do you have a unique approach or process that distinguishes your work?
  • What is your story or your background? Remember that your personal story is unique and makes you more interesting than merely describing what you do.
  • What benefits can people expect if they work with you? Can you guarantee outstanding results, great value for money etc.?
  • What have you achieved in the past? Does anything stand out in your past career that is remarkable and persuasive? Can you quantify it with numbers?

#3. Use a Professional Photo

Never forget that LinkedIn is a professional platform, therefore use a professional photo. Don’t try to look ‘cute’ or ‘funny’ unless you’re a comedian (and even then!). The thing to remember about your photo is that people will look at it and ask themselves:

  • Can I trust this person?
  • Is he or she worth the project I have in mind?
  • Is he or she going to take my business seriously?

Remember that first impressions are lasting and a good headshot represents you in a consistent and compelling way. (By the way, as a suggestion rather than a rule, it’s a good idea to use the same photo in all your social accounts as it makes you easily recognizable).

#4. Use a Keyword-Rich Headline

Don’t over-think this one. Usually your job title is also your headline. However you also have the opportunity to sell yourself here. If you can find clear, simple and direct keywords that describe what you do, go for it.Try as much as possible not to use jargon in your headline unless you’re absolutely sure that those you want to attract will understand what it means. Remember there’s a big difference between personal branding and ‘findability’ and you have to decide which one is more important to you – will it be ENT specialist or Otolaryngolgist? You decide.

Go through your connection list and decide who you want to get a recommendation from. You need at least three for your profile but ten or more is even better. Try to get recommendations from peers, superiors, past employers and even current employers (employers who understand the value of LinkedIn shouldn’t feel threatened to give you a good recommendation, if you deserve it).

Another way to get recommendations is to give them away first. People are more likely to reciprocate and give you a good review if you do it for them first!

#6. Link your Twitter Profile

If you’re active on Twitter (which you should be – and here’s why!) consider linking your LinkedIn and Twitter profiles so that others may get a more complete picture of your digital positioning.

However there are some things to watch out for! Not every Twitter update qualifies as a good LinkedIn update. Be selective in choosing which tweets you wish to share with your LinkedIn community particularly if your tweets tend to be both personal and professional.

A good way to link these two profiles is to publish on LinkedIn only those tweets that have a particular hashtag that you want to be associated with professionally.

#7. Showcase your Specialties

Specialties or areas of expertise are those skills or processes that you’re excellent at. List three or four and if you’re not sure what your specialties are, search for people on LinkedIn who have similar profiles to yours and see how they have listed their specialties.

You may be surprised to find skills that you obviously have but hadn’t considered adding to your profile. Also remember that specialties are an opportunity to leverage keywords that you want to be known for so be particularly thoughtful about this section.

#8. Promote Thyself

Last but not least don’t just sit back after you’ve completed and published your profile. Be active in promoting yourself by joining relevant LinkedIn Groups where you can interact and respond to others.

Also spend a couple of hours each week posting new content (e.g. from your company blog), answering questions on LinkedIn Answers, accepting and initiating new connections with others.

Over to you: How have you leveraged LinkedIn to expand your career opportunities? Please share your experiences in the box below.

How People Make Money through Content Marketing

Do you often wonder if there’s any value in content marketing? Do you doubt that people actually make money by providing free content on their web sites (sounds contradictory doesn’t it)?

If so, I’d like to answer your questions and provide evidence gathered from people just like you, who are making money by providing free, valuable, and relevant information.

Perhaps you’ve heard all the ‘buzz’ about social media and the need for ‘great content‘ but aren’t sure what it means or how to get started. Or maybe you’re concerned that you might invest too much time and in the end have little to show for it.

What follows are five examples of real people and brands that have made a fortune by providing great (free) content on their websites:

  • Mike Stelzner of Social Media Examiner. When Mike started SME in October 2009, he was a ‘nobody’ in the social media industry. His plan was to show people ‘how to navigate the social media jungle’ by providing outstanding content on his website.  Each day Mike publishes ‘how-to’ articles, interviews with industry experts, or success stories from other businesses. Never once does he advertise, talk about what he is selling or about himself.

Within 12 months, he went from zero to more than 40,000 email subscribers, received 450,000 monthly page views on his site, became one of the world’s top 25 business blogs, and made over $1 million.  He has just published his second book,‘Launch: How to Quickly Propel Your Business beyond the Competition’. He attributes 100% of his success to content marketing.

  • Ree Drummond, The Pioneer Woman. Ree Drummond is a city girl who married a cowboy and moved to the country in Oklahoma to start a family. She loved photography and cooking. So in 2006 she started a blog to share pictures, recipes and stories of her life in the country. Her site is a solid case study in how compelling content can create fascinating professional opportunities. Her hobby transformed her into an internet sensation.

By 2010 she was getting 22 million page views a month on her website. With such a massive audience she wrote three cooking books (The Pioneer Woman Cooks, From Black Heels to Tractor Wheels and Charlie the Ranch Dog) and became a New-York Times best-selling author. She’s been featured on Good Morning America, The Today Show, and Throwdown with Bobby Flay (FoodNetwork). In April 2011 FoodNetwork (cable TV) announced that Ree Drummond will soon be getting her own day-time show (this year).

  • Proctor & Gamble via Manofthehouse.com. In 2010 the poor economy resulted in a lot of men losing their jobs and picking up more household chores. P&G, a manufacturer of consumer goods such as Heads & Shoulders shampoo, Gillete razors and Tide detergent sought a way to connect with these men.

They launched an online magazine (read:blog) to reach out to guys and dads whose lives had changed and their roles in the family had also changed. The blog named ‘Man of the House’ provides highly relevant content that is designed to resonate with the lifestyle issues faced by this demographic e.g. money, careers, gadgets, house-hold projects, relationships, what to wear, cooking etc. The blog does not advertise and their articles have nothing to do with P&G products. Yet it attracts over 500,000 visitors per month, many of whom are buying P&G products.

  • Brian Halligan of Hubspot. Brian and his company’s co-founder met at MIT in 2004. In 2006 they launched an internet marketing company to help small businesses ‘get found‘ through in-bound links. They created a free internet marketing tool called Website Grader by which organizations can measure the effectiveness of their websites based on traffic, SEO, social popularity and other technical features. It also provides free suggestions on how to improve your website’s marketing experience – more than 3 million people have evaluated their web sites using Website Grader.

As far as content goes, Hubspot offers daily blog articles and 10 free webinars  per month on internet marketing (one even had 13,000 registrants), a weekly live Web TV show called ‘Hubspot TV’, and tons of free e-books. As a result, they have grown to 200 employees, received $33 million in venture capital funding and are projecting sales revenues of over $20 million in 2011 (350% increase from 2010).

  • And then there’s this one – I have absolutely no idea who the company is that produced this video, but if this is the kind of free content they routinely provide, then I would not hesitate to give them my money either (notice how many hits this video has had so far)! Thanks Joe Pulizzi for sharing.

Is this going to be a time consuming effort? Absolutely – there are no silver bullets in this business. Will you have to work your butt off and make some enormous sacrifices? Make no mistake about that.

But here’s the promise: If you start to create and publish great content (like the five examples I shared above) people will keep coming back for more; they will recommend your content to others; they will perceive you as an expert in your field; you will inspire deep loyalty in them; and when you finally decide to sell something, your readers will buy it!  And when that happens, you’ll understand the true value of content marketing and all your doubts will disappear.

Have  you started to create and publish content on your website? If so, what has been your experience? If not, what’s holding you back?

**If you enjoyed this article, please pass it on 🙂

How To Add QR Codes to Your Marketing Campaign

You may have seen these 2-dimensional images at Walmart, Starbucks, on your airline boarding pass, on T-shirts, or even on your favorite bottle of wine.

QR is short for Quick-Response. It is a fairly new concept in the US but is expected to become a marketing trend in 2011.

When you scan a QR code with your smart phone you’re immediately linked to digital content on a web page that gives you additional information about a particular brand.

Some benefits of QR codes

  • With the explosive use of smart-phones QR codes are convenient and can be read by millions of consumers without the need for a special scanner.
  • Instant information: QR codes deliver to the consumer instant information about a brand or product. In turn the brand is also able to collect information about the consumer who scanned the QR code no-matter where they’re located in the world.
  • Printing costs reduced: At a very low price one QR code can be reprinted a thousand times over and distributed across multiple promotion channels. If details of the promotion change, there’s no need to reprint the code, just revise the details on the destination link.

How to generate a unique QR code for your business

There are numerous QR code-generating sites on the web. Some popular ones include Kaywa, Kerem Erkan (for more fancy features), QR Net, Likify (which is specifically used to generate Facebook page ‘Likes’) and many more.

How to read QR codes

You will get more mileage from your QR marketing campaign if you explain to your customers how to read a QR code (remember this is a fairly new concept in the US).

Consumers will need to have a smart phone app that reads QR codes. There are several free apps such as i-nigma for iPhone, Bar code scanner for Android and others. Consumers may also search their smart phones for other free or paid QR code apps.

Where to display QR codes

QR codes are normally incorporated into offline marketing campaigns on printed material. Interesting places to display QR codes include:

  • business cards (of course)
  • marketing collateral material e.g. white papers
  • event tickets
  • sales receipts
  • product labeling
  • store window display
  • packaging material
  • as stickers on your laptop (great if you work from Starbucks)
  • and many more…

Why Should I Scan a QR code?

That’s what most consumers will think when they see one. So give them an incentive to scan your QR code. Next to the image you may display a short message such as ‘Scan this code for a free pastry’ or something relevant to your brand. Try different ideas to see what works best to attract consumers.

What kind of information could QR codes link to?

Be sure to create a designated landing page to link to your QR code. That landing page could contain information such as:

  • coupons and special offers;
  • free downloads (e-books, music, etc);
  • product demos (e.g Realtors can easily provide virtual tours of for-sale properties by adding a QR code to the signage);
  • customer feedback forms;
  • ‘Like’ our Facebook Page;
  • contests;
  • and many more.

QR codes are capable of holding a vast amount of information. I don’t think we’ve even scratched the surface as far as the potential they have for marketing and social activities. I’m curious to see where this is all heading.

8 Ways To Keep Old Customers Happy & Gain Repeat Business

Old customers are easy to neglect because of the presumption that their business is ‘locked in’. Therefore we figure that our time is better spent looking for new customers.

This is not a smart thing to do when you consider that it’s 10 times cheaper to keep an old customer than to get a new one. It’s also unwise because customers typically don’t have a contract to keep doing business with you.

While they may not complain, neglected customers will probably leave and go where they can get more attention and better service.

Here are 8 easy ways to keep your old customers happy and gain repeat business:

  • Listen keenly – listening implies that you are tuned in to what your customers are talking about. In order to listen you may need to follow them around – on Twitter or Linkedin, you may need to set up Google Alerts  (with key-words that relate to their challenges or pain-points), or subscribe to an industry magazine that addresses their issues.
  • Respond quickly – As soon as you’re aware that an old customer is experiencing a problem that you can solve, reach out to them quickly and let them know that you would like to help. By the way it’s always a good idea to respond using the same platform that the customer used in the first place. If they communicated their problem via a blog comment, respond to them on the same blog platform. Later on you can decide to take the conversation off-line if it suits them.
  • Stay connected – Make sure that you don’t fall off an old customer’s radar. Keep in touch through your monthly newsletter or call them occasionally to share some exciting industry news. You may also consider organizing a webinar, a Lunch n’ Learn or training session and inviting all your existing customers, both old and new.
  • Go to them – If they’re at a location that is easily accessible you may find it worth your while to drop by and pay them a visit. Call in advance and let them know that you’d like to buy them lunch or coffee. Use that opportunity to find out what they’ve been doing since you last had contact with them. This is also a good time to let them know what’s new in your world and to show them the value that you can add to their organization.
  • Give them free stuff – One of the reasons that old customers feel neglected is because their vendors tend to save all their goodies for new customers. One way to show appreciation to old customers is to give them freebies. Customer retention doesn’t have to be expensive, it just needs to be smart and sincere. Consider sending them something relevant and resourceful like free product or several issues of their industry trade journal. Whatever you spend is a drop in the ocean compared to what you would spend on advertising to attract new customers.
  • Give them priority: This is another way to show your appreciation for their long-standing business with you. Again it doesn’t have to be costly but it should be something that they will appreciate. You may consider offering them priority customer service, priority shipping on a new product or preferred customer discounts.
  • Ask them what to do – Every year send out a customer survey asking your customers the following questions (more if you like): What should we start doing; What should we stop doing; and what should we keep doing? Your customers will be happy to know that you care about their opinion and will gladly tell you what you’d like to know. This is also an opportunity to keep the conversation going on social media networks.
  • Send a card – Find opportunities to send hand-written cards to your customers. Birthdays, anniversaries, holidays and thank you cards are all fantastic opportunities to pamper old customers, particularly because sending cards is a lost art and very few people do it. Your customers are not likely to forget that kind gesture.

Everyone likes to feel appreciated and your customers are no different. Don’t take for granted the value that an old customer brings to your business. An old customer is a potential source for repeat business as well as referrals and the way to make sure that you get both is to treat them well and let them know that they’re more valuable than an account in your ledger.

What other methods have you used to keep old customers happy?

Policy vs People: How NOT to Frustrate Your Customers in 2011

Look. I didn’t mean to end the year on a sour note. I was looking forward to going dancing tonight!

Then I called AT&T to check on the status of an order that I initiated last week. I’m trying to switch services from another wireless carrier to theirs. It turns out, that not only was my order NOT shipped, it wasn’t even approved. Policy issues. And no-one called to tell me there was a problem.

I understand the importance of policy. I know that written guidelines help organizations to function smoothly. Policies ensure that everyone understands their role within the organization.

But what really bothers me is when policies become the end-all-be-all. When customers take a back seat to policy. When the customer service agent won’t budge to help you with a problem because “our policy does not allow this and that…”.

Aren’t policies supposed to benefit people? Isn’t the ultimate purpose of policy to enhance the smooth operation of an organization IN ORDER TO retain customers – not chase them away! Maybe I missed the memo.

In any case, I know one thing for sure – policies don’t make things happen, customers do. And if customers aren’t happy, then nothing will happen.

I’m looking forward to a productive year where people can look at WordView Editing as a place where they come first and their needs are met. I hope that policy takes the back seat in 2011.

Here’s to a people-first mentality this coming year!

How To Capture Your Niche Market in 2011

Niche marketing is about making the strongest offer to the customers most likely to value and pay a premium price for your products or services.

Since introducing new services to my roster last fall, I’ve been trying to re-evaluate the type of industries I work with to figure out if they’re still a good match for me going forward.

Depending on your industry and your budget, a more extensive market research may still be critical to your business. But there is a simple yet effective technique to help you establish your target market in order to improve the results of your promotion, pricing and distribution efforts.

There are two parts to this exercise. The first is this:

  • Use a simple spread-sheet to assemble your data in a table format;
  • There will be 7 columns and as many rows as you like. Label the first column ‘Industry Type’ and underneath it, write down all the different industries that could use your services. Don’t be conservative, write down whatever comes to your mind (accounting firms, web developers, government agencies…etc)
  • Create 6 more columns titled: Business potential, Reachability, Credentials, Connections, Enjoyability and Total score.
  • You will use a ranking system of low, medium or high to evaluate each industry based on the 6 categories above;
  • Look at the industry listed at the top of your first column. Supposing that industry is ‘Government Agencies’. Based on its ‘business potential’ (how much work you expect to get from that type of industry) give it a score of low, medium or high.
  • On the next column (Reachability) think of how much access you have to that industry either geographically or simply by telephone or online access. Rate accordingly. If you work in the Baltimore/ DC metro area for example, you would have ‘high’ access to government agencies.
  • Similarly, rate each industry type based on the other categories – your credentials (whether your education or work experience is a good fit for that industry); your connections (do you personally know someone in that industry); enjoyability (how much fun you would have working with that industry type – for example some people enjoy working with government agencies because they award big contracts and pay well).
  • Finally assign a score of 3 points for high, 2 points for medium and 1 point for low. Add up the total scores for each industry and see which one scored the highest.
  • The industry with the highest score is your target or ‘niche’ market and provides the best match for your services.

Once you have established your target or niche market, you can then move on to the second part of the exercise.  Using your Chamber directory, Linkedin, Google or resources from your local library, find all the organizations that fall under that industry and  prepare another spread sheet of actual prospects.

You will need to find the company name, name of contact, title, address, email and phone number. Try to create as expansive a list as possible – the more the better.

During the year you will use this list of highly-targeted prospects in your niche market to initiate long-lasting business relationships. We’ll talk about that soon.

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