What is a Trending Twitter Hashtag and Why Should You Care?

Twitter hashtags are a great way to reach out to a specific audience. They can be used for marketing purposes and for networking with like-minded people.

Hashtags have been around on Twitter for years now and they have become an integral part of the social media platform. They help people find content that is related to their interests and it has also helped in bringing communities together. You can keep track of twitter hashtags and trending topics around the world on twitter by using website like Webprocomponents.com

Hashtags are used to categorize and search for tweets on Twitter. Hashtags can be used to find content from a specific event, location, or topic.

Twitter hashtags are a great way to get your company or product in front of potential customers. In order for these hashtags to work, you have to have an active following on Twitter and make sure that you strategically use the hashtags for your marketing campaign.

Hashtags are a great way to quickly find and engage with relevant content. They can be used for marketing, research, or just to find new people with similar interests.

Hashtags are one of the most popular features on Twitter. They are used by more than 300 million people every day. Hashtags make it easier for people to find the content that they want and also help other users find them too.

A hashtag is a word or phrase that is preceded by a hash symbol (#). They were first created in 2007 as a way to categorize messages on Twitter and now they can be found all over the internet too!

Hashtags make it easy to categorize and find relevant tweets. They are a powerful marketing tool that can be used for advertising, customer service, and more.

Twitter hashtags work by grouping tweets with a common theme together. When people click on a hashtag they see all the other tweets that have been tagged with it.

Hashtags are used for everything from marketing to customer service to organizing events and conferences.

Hashtags are a great way to identify trends and bring attention to specific topics. They allow companies to reach out to a wider audience and can help them connect with their customers.

Hashtags are used on Twitter as well as Instagram, Facebook, and other social media platforms. They usually start off as something that is trending in the moment, but they are also used for marketing purposes. Hashtags are a great way of making sure your content reaches a wider audience, which can be beneficial for businesses who want more people to see what they have to offer.

Anytime you type in a hashtag on twitter, you are able to view the trends that are currently happening.

Trending hashtags are useful for marketing your company because it will make your company more visible to others. They also help with branding and can be used as a way to engage with customers.

Why You Should Publish ‘Other People’s Content’ (part 2 of 2)

As I pointed out in the previous article, curation is about blending your original content with carefully selected third-party content and presenting it in a way that is meaningful and appealing to your audience.

It is a much needed service in a world where readers are drowning in information. As Erik Qualman, author of Socialnomics points out, curators are distribution agents for creators helping them to put relevant content in front of the right audience.

But don’t get me wrong. At some point you must create and publish original content if you want people to take you seriously. That’s how thought-leadership is established.

In the meantime however, there are real business benefits associated with content curation:

  • Brand visibility: Organizations that are new in the publishing arena may use curated content to quickly ‘catch up’ and stock  their own digital assets. This helps to improve organic search rankings as well as elevating industry awareness of their brand.
  • Reputation building as a destination point for specific subject-matter content.
  • Lead nurturing is facilitated when organizations use content to maintain engagement with prospects throughout the sales-cycle
  • SEO and increased traffic: B2B readership is increased through skillfully curated content residing in corporate blogs.
  • Achieve consistent relevance: In order to stay relevant organizations need to produce valuable content on a regular basis. Yet one of the major challenges they face is producing enough content. Curation helps organizations to stay relevant by providing an inexhaustible resource of valuable information.

Brands that want to win over consumers understand that there is a need to present well-organized information on the web. Consumers are struggling with short attention spans. They don’t have time to sift through mountains of content.

It is clear that the role of content curator is more important than ever before. Someone must restore order on the internet. Organizations that do so most effectively will command the largest audience.

Do you think content curation might help to achieve significant businesses benefits?

How To Capture Your Niche Market in 2011

Niche marketing is about making the strongest offer to the customers most likely to value and pay a premium price for your products or services.

Since introducing new services to my roster last fall, I’ve been trying to re-evaluate the type of industries I work with to figure out if they’re still a good match for me going forward.

Depending on your industry and your budget, a more extensive market research may still be critical to your business. But there is a simple yet effective technique to help you establish your target market in order to improve the results of your promotion, pricing and distribution efforts.

There are two parts to this exercise. The first is this:

  • Use a simple spread-sheet to assemble your data in a table format;
  • There will be 7 columns and as many rows as you like. Label the first column ‘Industry Type’ and underneath it, write down all the different industries that could use your services. Don’t be conservative, write down whatever comes to your mind (accounting firms, web developers, government agencies…etc)
  • Create 6 more columns titled: Business potential, Reachability, Credentials, Connections, Enjoyability and Total score.
  • You will use a ranking system of low, medium or high to evaluate each industry based on the 6 categories above;
  • Look at the industry listed at the top of your first column. Supposing that industry is ‘Government Agencies’. Based on its ‘business potential’ (how much work you expect to get from that type of industry) give it a score of low, medium or high.
  • On the next column (Reachability) think of how much access you have to that industry either geographically or simply by telephone or online access. Rate accordingly. If you work in the Baltimore/ DC metro area for example, you would have ‘high’ access to government agencies.
  • Similarly, rate each industry type based on the other categories – your credentials (whether your education or work experience is a good fit for that industry); your connections (do you personally know someone in that industry); enjoyability (how much fun you would have working with that industry type – for example some people enjoy working with government agencies because they award big contracts and pay well).
  • Finally assign a score of 3 points for high, 2 points for medium and 1 point for low. Add up the total scores for each industry and see which one scored the highest.
  • The industry with the highest score is your target or ‘niche’ market and provides the best match for your services.

Once you have established your target or niche market, you can then move on to the second part of the exercise.  Using your Chamber directory, Linkedin, Google or resources from your local library, find all the organizations that fall under that industry and  prepare another spread sheet of actual prospects.

You will need to find the company name, name of contact, title, address, email and phone number. Try to create as expansive a list as possible – the more the better.

During the year you will use this list of highly-targeted prospects in your niche market to initiate long-lasting business relationships. We’ll talk about that soon.

If you find this technique to be interesting and useful, please share it with your friends or leave a comment in the space below.

Facebook for Business: What’s In It For You?

There are really only two reasons to use Facebook for Business:

  • To attract
  • To convert

Attraction means bringing more readers to your page and increasing awareness about your brand by providing content worth sharing. If this is your goal, then the measure of success will be the number of shares, comments, tweets and traffic to your page.

Conversion means bringing more subscribers and sales to your organization. If this is your goal, then the measure of success will be the number of subscribers, prospects and sales that result from your Facebook content.

(By the way, you can have very high conversion rates even if you have few Facebook fans. Conversely, it is possible to have thousands of excited fans who eagerly share your content but who are not ready to purchase your product).

Knowing what you want from a Facebook fan page will help you to figure out what strategy to create in order to meet your goals.

A fan page is a commitment. Don’t create a fan page just because everybody else is doing it.  Like your off-line marketing plan, you’ll want to create a Facebook Marketing strategy to make sure that you get what you want from your efforts.

So if you’re thinking about creating a Facebook fan page, start with the end in mind! Ask yourself, “Why do I want a fan page?” Once you have answered that question, you can start to document a strategy that will work for you.

If you need help creating your Facebook Marketing strategy, contact WordView Editing – patricia@wordviewediting.com

International Freelancers Day: 7 Inspiring Lessons I Learned

This past weekend, I attended the International Freelancers Day Online Conference! I can’t say I have ever seen anything quite like it!

Featuring 25 influential speakers, the free conference brought together over 1700 freelancers from all over the world! There is no way to summarize the plethora of wisdom that was so freely shared.

However, what I would love to share with you are the key nuggets that inspired me and renewed my energy for the freelance lifestyle:

  • Have patience (David Garland, Risetothetop.com) – Anything that’s worth the effort takes time – your brand, your blog and your business. Don’t give up too quickly. Work relentlessly but give yourself time to try new things, make mistakes, learn from them, and become better!
  • Serving is the new selling (Ann Handley,  MarketingProfs) – Go out of your way for people by freely sharing your knowledge, skills and resources without expecting anything in return. They won’t forget. A time will come when they will reciprocate – and you never know how!
  • Become an indispensable resource to others (Ed Gandia, The Wealthy Freelancer) – If your client needs you to perform a specific task, go above and beyond and do something extra and unexpected for them. It’s an investment. You will quickly become their ‘go-to’ resource because you make life easier for them. What’s more, they will happily refer you to their friends and your good reputation will grow!
  • Do something unexpected/different (Ann Handley) – Try something different to promote your brand! It might mean getting out of your comfort zone and doing something totally brand new (such as WebTV – at least for me). That ‘different’ thing that you  try might be the best thing that ever happened to your brand!
  • Be committed, be consistent (Ann Handley) – As time passes, what was once fresh and exciting becomes a chore. That’s when it is critical to show up, every day, every time, without fail. If you blog, blog consistently and your audience will see that you’re reliable and trustworthy. Your readership,  subscriptions and eventually your paying clients will increase, simply because of your perseverance!
  • Say “Thank You” (Jason Womack, Youtube.com/JasonWomack) – It really is as simple as it sounds. A hand-written thank you card is a lost art. And what it does, is that it tells someone, “I am thinking about you, and I appreciate you.” This simple act of gratitude will refresh your relationships with others and eventually lead to loyal, happy customers!
  • Know Your Vision (Dan Schawbel, personal branding expert) – Know where you’re going with your brand, blog or business. Is your blog a vehicle to make money, raise brand awareness or establish thought leadership in your niche? Is your business targeting a local market or a national/international market? Knowing the answers to these questions will determine how you promote yourself and the kind of connections that you make.

Unfortunately, I missed a lot of sessions and will have to wait for their re-runs. Did you attend the conference? What were some of the most profound lessons that you learned?

4 Simple Ways to Write Sexy Business Content

It’s easy to write about relationships, fashion, Justin Bieber and such. There’s not much language ‘dress-up’ required here, they’re exiting enough all by themselves!

Unfortunately, your next writing project is, “How the Cap & Trade Bill affects livestock farmers in Wisconsin” – riveting stuff!

The way to transform your lackluster subject into a piece that everyone will be talking about is to become a story teller.

Every subject, no-matter how dry can be translated into a stunning read by applying the basics that you learned in grammar school. (Don’t you wish you had paid more attention in class?)

Here are the basic tools for the job:

  • Use passionate, energetic and zealous words to describe your brand! In grammar school we called them strong verbs and quality adjectives. They inject excitement into your writing. If you’re not excited about your brand, who will be?

Apple CEO Steve Jobs does a fantastic job selling his brand by using powerful words to describe software! Words like amazing, fascinating, mind-blowing, awesome, sexy etc. Your readers want to be wowed. Wow them!

  • Use allegory.Allegory is where similarities are drawn by telling a story to symbolize something else. Say you need to explain to a client the concept of website optimization. You can illustrate this by showing them how website optimization is very much like being on American Idol.

An Idol wannabe must compete against tens of thousands of other hopefuls. Each contestant must impress the judges (Simon in particular) in order to move up to the next level. Similary, you want to impress Google so that they can move your website further up the search results when someone searches for your type of business.

  • Tell a story. Suppose you’re asked to define integrity. Pretty boring. No-one will remember your definition. Try telling a story about a personality who stood up to do the right thing when he had every opportunity and advantage in doing otherwise. Here is an example.
  • Use a stunning headline. If your headline or title does not capture the interest of your audience immediately, then your entire writing project will be a waste of your time! Last night for example, I stumbled upon a political ad. by Sharron Angle (Republican fighting for Harry Reid’s seat in Nevada) The ad was titled: “Harry Reid: The best friend an illegal alien ever had”. Now that’s what I’m talking about!

Here’s some proof. A few years ago an economics book was on the New York Best Seller list. The name of the book was ”Freakonomics” and everything about it – from the title to the book reviews – was dazzling! Even the folks over at Copyblogger were enticed!

So there you have it. You may not have control over the subject matter of your next writing project, but you can incorporate some ‘pizzazz’ to make it the most fascinating business article you’ve ever written!

What are some other methods you have tried to spice up your business writing?

Is Social Media Marketing a Hoax?

In one of my earlier posts, I talked about social media networking for businesses, and why it’s important to ‘hang out’ where everyone else is hanging out. But is there a point in all the ‘tweets’ and the ‘following fans’? How do these time-consuming activities affect your bottom line?

Take a listen to my virtual mentor, Seth Godin as he talks about the misconception of Social Media Networking:

We hear this over and over again in marketing, but it doesn’t always register.  What you want to take away from this, is that the emphasis is on relationship-building, not on the score-card.

A couple of weeks ago I was at an SBA networking event and there was a gentleman there who just walked up to people shoving business cards in their hands! I’ll bet he’s wondering why no-one has called him!

So the next time you’re on Twitter, take genuine interest in your followers and ‘get into their world’.  You never know when you might need a sleep-over in New-Zealand!

Be remarkable

I came across this old video on Youtube.  Seth Godin tells businesses to ‘stand out, to be remarkable’.  Check it out:

I know for a lot of us who offer products or services that don’t have a unique factor, it is a challenge to figure out how to ‘stand out’.

I for example have a copy writing service, and so do many others – nothing remarkable about that!  But  I have done a little homework and found that there aren’t many copy writers in my community that write White Paper!  That is something that might cause me to stand out from the multitude of copy writers in Howard County, MD for example.

What can you offer your customers, that your competitors are not offering?  A couple of weeks ago, my car was in the garage for a really long time and I was forced to rent a car for the duration.  It cost quite a chunk of change in addition to the astronomical price of having my car fixed.

I found myself thinking that it would be really cool if the garage offered me a free loaner.  You know if they did that, I would never go anywhere else. That would make them different, because no-one does that in my town!

But no, they’re just like everyone else – and that’s why I can’t say for a fact that I will use them again in the future.  There’s just nothing different about them.

So, find out what you can do to differentiate your business from the competition and go for it! Stand out and be remarkable!!

Build a business you can be proud of!

I came across an old, but interesting article on sitepoint.com.  Written by Chris Yeh the article examines the concept of ‘Freelance Partnerships’ .  It is about freelancers with different skill- sets partnering together to offer clients a wider scope of services. Nothing new here.

Back in 2003 (when this article was written), it was probably a novel idea.  Not to say that freelancer’s hadn’t been thinking about it.  In today’s business world, partnerships are at the top of the food chain.  What, with BPO opportunities crawling the Internet, your company or freelance business can offer a greater variety of services than ever before!  For example, a copywriter like myself, would do well to partner with a graphic designer to produce marketing collateral material that would otherwise be impossible to achieve as a lone wolf.

And there might yet be another type of partnership.  I’m thinking about copywriters partnering with other copywriters.  Perhaps one copywriter has a niche in marketing documents like brochures, ad copy and newsletters.  And another copywriter has a niche in technical writing or white paper.  I mean everyone is outsourcing, and copywriters are no exception.  Call it a marriage of convenience, but if it works, why not?

Does this partnership affect the freelance-corporate relationship?

I don’t think so.  The corporate clientis concerned with one thing, and one thing alone. Results!  The client doesn’t care about the logistical workings of the freelance partnership.  The general contractor and sub-contractor must handle their business in a professional manner to ensure a happy working relationship.  The corporate client is impressed by proper planning, time-management, clear communication, firm price quotes and meeting the final  project deliverables.

When push comes to shove, the economy has presented some critical challenges which in my opinion have turned into fascinating opportunities.  Lean budgets and downsizing have resulted in big time outsourcing, and I think every business entity has outsourced some of their processes or, are considering to do so.  It’s cheap, fast, and reliable.  Best of all, it’s easy!!

If you’ve got a copy writing project too delicate to screw up, contact me today.  I’ll quote you on a perfect professional job – no screw-ups, guaranteed.