The healthcare industry is one of the most challenging industries when it comes to marketing. In a recent survey of marketing professionals, the healthcare industry was...
The services provided by freepik are really useful for many people, they are one of the best to give you the best vectors, PSDs, Icons, and...
It’s common for companies to listen to conversations on social media. This way, they can understand consumer opinion about brands, products, and services. The problem is...
The use of sponsored content (also known as native advertising**) is on the rise, though not many brands understand exactly what it is, how it works,...
Are you a healthcare marketer who is interested in consumer online trends? Would you like to know how online health seekers could impact your marketing efforts...
Do online doctor reviews matter? Well, aside from the fact that they can be biased, insignificant or statistically unreliable reviews are growing quite popular, with more...
Are you wondering how to influence patients and consumers? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when...
Does your healthcare organization (HCO) have a social media content strategy? Are you wondering what that involves? I find that there is often a disconnect between...
A great hospital brand is hard to find. That’s because traditionally marketing and branding have been considered an expense rather than an investment that yields return....
Healthcare brands have typically arrived late to the content marketing bash. That’s why they’re not always sure how to participate in social media conversations. The first...