The rise of social media has been nothing short of spectacular. In less than a decade, Facebook, Twitter, LinkedIn, and other platforms have become an integral...
In today’s digital world, social media is a powerful tool that can be used to sell products online. When used correctly, social media can help you...
Isn’t micromarketing just marketing but smaller and targeting fewer people? Short answer no, and let me just preface by saying, there is so much to say...
The biggest challenge that all content marketers face is creating a steady flow of compelling content that attracts and retains customers and prospects at every stage...
The problem with Twitter is figuring out how to separate the wheat from the chaff. With few rules, fewer leaders, and very little structure, it’s not...
Most senior executives are well acquainted with the concept of influence marketing. The idea is to build relationships with a group of people who are able...
It takes more than just publishing a blog article and sharing it on Facebook to get the comments, shares and page views rolling in. If you...
Healthcare marketers aren’t the only ones struggling to create compelling content. A lot of corporate content is centered around stuff that no-one reads such as press...
So you started a blog for your medical practice because you knew you should—you wanted to engage with your clients and increase your exposure and network...
In a previous post, I talked about customers being accidental content consumers. The point being that consumers visit a business website when they need a specific...