Many times when talking about the benefits of our product or services, we focus on the successes, the stories or testimonials of satisfied customers, and on...
If you’ve been watching the Olympic Games closely, then you’ve heard some pretty compelling stories about athletes who’ve overcome huge obstacles and heartbreaking losses to achieve...
“If you need a blessing, visit Children’s of Alabama,” says Rita Russell Daren one of the hospital’s 21,418 Facebook fans. Children’s Hospital of Alabama is the...
From what I’ve seen in the past, medical facilities aren’t known for their social media prowess. In fact healthcare organizations are lagging behind when it comes...
As of October 2011, there were 1,229 hospitals across the US using social media i.e. YouTube, Facebook, Twitter, LinkedIn, Foursquare and blogs (Source: http://ebennett.org/hsnl/) Some of them...
In social media we usually associate success with numbers – ‘number of followers or fans‘, number of times content has been re-tweeted, shared or plus 1’d and number of subscribers. This...
WebMD suffered a serious blow this week. But whether it will cripple the company or not remains to be seen. It turns out that highly commercialized...