Are you interested in learning how to promote your dermatology practice on Twitter? Compared to other social networks, Twitter is one of the simplest and most...
It’s common for companies to listen to conversations on social media. This way, they can understand consumer opinion about brands, products, and services. The problem is...
The use of sponsored content (also known as native advertising**) is on the rise, though not many brands understand exactly what it is, how it works,...
Are you wondering what the best content marketers do differently? Why not take a peek into their habits and practices, to glean insights that could take...
“There are two kinds of brands – brands that people talk about and brands that people don’t talk about.” ~ Josh Bernoff, Forrester Research Analyst and...
Compelling stories live in our data. But you wouldn’t know it by the way brands treat it In a recent article published on Content Marketing Institute,...
Are you on Google+? Does your healthcare brand have its own Google+ community? I don’t know if it’s necessary to state the obvious. But I will....
Jay (not real name) is a 26-year old grad student from Chicago. He is single, is active on Facebook, Twitter and Flavors.me. His favorite websites, newspapers,...
The problem with Twitter is figuring out how to separate the wheat from the chaff. With few rules, fewer leaders, and very little structure, it’s not...
Most senior executives are well acquainted with the concept of influence marketing. The idea is to build relationships with a group of people who are able...