It’s common for companies to listen to conversations on social media. This way, they can understand consumer opinion about brands, products, and services. The problem is...
o you have a Facebook page for your medical practice? Are you looking for fresh ideas to quickly ramp up engagement and participation from your fans?...
Several weeks ago a client asked me to write an educational article about – of all things – Oculoplastic surgery. If you’re like me, you’d have...
Do you want to write a book but don’t know where to start? Or perhaps you have a manuscript that hasn’t been published. If so, this...
Healthcare marketers aren’t the only ones struggling to create compelling content. A lot of corporate content is centered around stuff that no-one reads such as press...
Does your healthcare organization (HCO) have a social media content strategy? Are you wondering what that involves? I find that there is often a disconnect between...
I love diversity of the arts. It makes the world a beautiful place. It brings us Beethoven and Yiruma, Carravag and Banksy. But remember there was a time when each...
It occurred to me as I was exercising this morning, that many of us do what we do for the wrong reasons. Some of those ‘wrong’...
Has your business been sluggish for some time? Are you worried that you’re not experiencing the growth you expected? Well, there is no shortage of business...
According to Facebook expert Mari Smith, the number one mistake found on Facebook profiles is an ‘Employer link’ that goes to a useless community page instead...