In a world where the average person is bombarded with over 5,000 marketing messages each day, it’s no wonder that healthcare marketers have to work hard...
It’s common for companies to listen to conversations on social media. This way, they can understand consumer opinion about brands, products, and services. The problem is...
The use of sponsored content (also known as native advertising**) is on the rise, though not many brands understand exactly what it is, how it works,...
Isn’t micromarketing just marketing but smaller and targeting fewer people? Short answer no, and let me just preface by saying, there is so much to say...
Are you wondering what the best content marketers do differently? Why not take a peek into their habits and practices, to glean insights that could take...
Every year, Michael Stelzner and the diligent folks at Social Media Examiner prepare a social media marketing industry report that shows how marketers are using social...
“There are two kinds of brands – brands that people talk about and brands that people don’t talk about.” ~ Josh Bernoff, Forrester Research Analyst and...
Compelling stories live in our data. But you wouldn’t know it by the way brands treat it In a recent article published on Content Marketing Institute,...
Are you a healthcare marketer who is interested in consumer online trends? Would you like to know how online health seekers could impact your marketing efforts...
The biggest challenge that all content marketers face is creating a steady flow of compelling content that attracts and retains customers and prospects at every stage...