It’s no secret that Facebook is one of the most popular social networking platforms out there. With over 1.86 billion monthly active users, it’s a veritable...
Essentia Health is a nonprofit health system headquartered in Duluth, Minnesota. Essentia Health-Duluth Clinic and St. Mary’s Medical Center are the two main hospitals in the...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors that might require separate products or...
The first step is to understand who your target market is. Segmenting your market allows you to focus your marketing efforts on a specific group of...
Twitter. It’s a great tool for social media marketing if you know how to use it. But medical professionals and doctors may be resistant to using...
In a recent article that I wrote for Content Marketing Institute about social content strategy, a reader observed that it is important to develop different social...
Are you new to healthcare social media marketing and wondering how to get started? For conservative industries such as healthcare, social media use is challenging due...
Do you ever wonder what tactics, tools and strategies other social media marketers are using? Regardless of how long you’ve been involved in social media, chances...
A great hospital brand is hard to find. That’s because traditionally marketing and branding have been considered an expense rather than an investment that yields return....
Have you documented your marketing goals for 2013? Is your medical business ready to hit the ground running on January 1st? As the new year approaches most...