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No matter what you’re selling, a successful sales letter needs to contain certain key elements in order to persuade your reader to take action. Without these...
The use of sponsored content (also known as native advertising**) is on the rise, though not many brands understand exactly what it is, how it works,...
Shel Israel, co-author of naked conversations had this to say after giving a talk to the Seattle chamber of commerce: What inspired me the most, a...
Content Marketing is the creation and sharing of interesting, valuable, and relevant information for the purpose of promoting a product or service. While the focus of...
I asked a doctor friend what she thought SEO meant. She quickly responded, “I’m a physician, not a financial advisor.” (I think she got it confused...
A serious blogger doesn’t stop after pushing the ‘publish’ button. In fact creating good content is just the beginning. The tough work is what happens thereafter....
One of the common problems that many new physician and healthcare bloggers have is ‘shaky blog syndrome’. That means writing the kind of blog post that...
Healthcare marketers aren’t the only ones struggling to create compelling content. A lot of corporate content is centered around stuff that no-one reads such as press...
Have you ever read a healthcare blog that does not allow comments? Did it make you feel inspired to come back and read it again, or...
Are you wondering what it takes to start a health blog? A health blog can be written by a non-profit, a government agency or a healthcare business....
As the world of marketing changes, so do the agencies that offer their services. In the past, most marketing agencies...
As a business owner, you know that marketing is essential to the success of your company. You also know that...
When it comes to saving money, there’s no shortage of methods and strategies. But one of the most effective –...
No matter what you’re selling, a successful sales letter needs to contain certain key elements in order to persuade your...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
If you’re not using market segmentation in your marketing campaigns, you’re missing out on a major opportunities to improve your...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
The first step is to understand who your target market is. Segmenting your market allows you to focus your marketing...
Marketing segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
The benefits of social media marketing for businesses are vast and wide reaching. By engaging with your customers and clients...
Your social media marketing strategy should be an integral part of your overall marketing strategy and business plan. It should...
While launching our website, we got to learn a lot about on-line marketing. As a business owner, you know that...
The services provided by freepik are really useful for many people, they are one of the best to give you...
Hiring the right content marketing consultant is a significant business decision. Ideally you want someone with whom you will enjoy...
Social Media Consulting Strategic Planning Social Media Audits Social Media Training & Workshops If you wish to outsource your entire...
If your organization is new to content marketing you may feel tempted to rush out and hire a consultant to...
Are you a healthcare employee looking to expand your career? Not sure how to market your skills online? If so,...
Do you often wonder if there’s any value in content marketing? Do you doubt that people actually make money by...