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The use of sponsored content (also known as native advertising**) is on the rise, though not many brands understand exactly what it is, how it works,...
Do you blog regularly? Are you looking for tools to make the process easier? Blogging is hard work and it takes a lot of time to...
“We’re not going to sit around as you drag your feet on the issue of healthcare social media content,” is what the DHC (Digital Health Coalition)...
CONTENT MARKETING EDUCATION Patricia Redsicker is pleased to provide you with the following educational content marketing resources. Do let us know what else you would like to...
Healthcare marketers aren’t the only ones struggling to create compelling content. A lot of corporate content is centered around stuff that no-one reads such as press...
Are you wondering what it takes to start a health blog? A health blog can be written by a non-profit, a government agency or a healthcare business....
Are you involved in healthcare content development? Does it seem like an uphill battle trying to produce well researched, compelling and enjoyable content? If so, here are...
Why are some bloggers so successful at what they do, and not others? I’m sure you think about that from time to time – and you’re...
No writer wants to think of themselves as unproductive. But from time to time it happens to the best of us and I…blame it on the...
No-one has a perfect blog. Certainly not corporate blogs. They have their own unique set of problems that render their content somewhat ‘unappetizing’. But the good...
As the world of marketing changes, so do the agencies that offer their services. In the past, most marketing agencies...
As a business owner, you know that marketing is essential to the success of your company. You also know that...
When it comes to saving money, there’s no shortage of methods and strategies. But one of the most effective –...
No matter what you’re selling, a successful sales letter needs to contain certain key elements in order to persuade your...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
If you’re not using market segmentation in your marketing campaigns, you’re missing out on a major opportunities to improve your...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
The first step is to understand who your target market is. Segmenting your market allows you to focus your marketing...
Marketing segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
The benefits of social media marketing for businesses are vast and wide reaching. By engaging with your customers and clients...
Your social media marketing strategy should be an integral part of your overall marketing strategy and business plan. It should...
While launching our website, we got to learn a lot about on-line marketing. As a business owner, you know that...
The services provided by freepik are really useful for many people, they are one of the best to give you...
Hiring the right content marketing consultant is a significant business decision. Ideally you want someone with whom you will enjoy...
Social Media Consulting Strategic Planning Social Media Audits Social Media Training & Workshops If you wish to outsource your entire...
If your organization is new to content marketing you may feel tempted to rush out and hire a consultant to...
Are you a healthcare employee looking to expand your career? Not sure how to market your skills online? If so,...
Do you often wonder if there’s any value in content marketing? Do you doubt that people actually make money by...