Are you a doctor who’s interested in learning how content and social media marketing can help grow your practice? For decades doctors were able to get...
The use of sponsored content (also known as native advertising**) is on the rise, though not many brands understand exactly what it is, how it works,...
Twitter. It’s a great tool for social media marketing if you know how to use it. But medical professionals and doctors may be resistant to using...
Eric Mattson of Marketing Monger is in the process of doing 1,000 podcasts around marketing topics, and i’m glad to say I am interviewed on number...
Happy New Year and best wishes for 2014! I thought I’d kick off the New Year discussing an interesting online trend – that most people are...
Are you in charge of managing social media at your healthcare organization? Whether you’ve been around social media for a while or you’re new to the...
Yesterday afternoon, I sat on a Google Hangout panel hosted by Danya International, to discuss how to engage women in social media and public health. The discussion...
Several weeks ago a client asked me to write an educational article about – of all things – Oculoplastic surgery. If you’re like me, you’d have...
Healthcare brands have typically arrived late to the content marketing bash. That’s why they’re not always sure how to participate in social media conversations. The first...
As medical schools become more competitive, it is expected that social media will have an increasingly important role to play in admissions and orientation. Currently med...