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As the world of marketing changes, so do the agencies that offer their services. In the past, most marketing agencies were what are now known as...
Starting your own home health care business can be a rewarding and lucrative way to enter the health care industry. However, there are a few things...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors who might require separate products or...
The healthcare industry is ever-changing, and so is healthcare marketing. What worked last year may not work this year, and what works this year may not...
The healthcare industry is in a state of flux. The Affordable Care Act has changed the landscape of healthcare, and with it, the way that marketing...
I was just listening to the For Immediate Release Podcast (which I highly recommend), in which they were interviewing Larry Weber, Chairman W2 Group, a holding...
I recently came across a healthcare print ad published by Hartford Healthcare in the Hartford Business Journal (December 3, 2012), titled “Healthcare Matters: Communications in Health...
A great hospital brand is hard to find. That’s because traditionally marketing and branding have been considered an expense rather than an investment that yields return....
Is your healthcare business taking advantage of content marketing? According to the 2012 B2B Content Marketing, Budgets and Trends Report 89% of all healthcare businesses have adopted...
Despite ridiculous budgets and unlimited resources that big brands have (well kinda), small business definitely have the advantage when it comes to social media. So says...
When it comes to running a business, the danger of being seen as irrelevant is an ever-present obstacle that all companies...
Digital marketing is a beast, a powerful machine that can boost business online. It has dozens of effective channels that...
Local marketing is essential for the growth of every business. If you are a business owner and focusing only on...
Since we are living in a digital age, and social media play a crucial role in our everyday life, it’s...
Any business be it huge or little acknowledgment is the establishment. In this period of gadgets, to get effective, it...
Considering websites are continually growing and improving, needing to measure and determine the rate of efficiency of employed digital marketing...
Marketing experts say that keeping an existing consumer is easier and more inexpensive than engaging a new prospect. There is...
We can all agree that blockchain technology has brought many changes, and it didn’t just shooked up our financial world,...
With the help of the Internet today, advertising a brand, product or service is easier than ever. There are various marketing...
There are more than 6 billion emojis that are being sent every day. Emojis are one of the most often...
Appearing on a multitude of different online platforms, with the adapting content to match, is a great way of reaching...
Contests, polls, and sweepstakes are some of the most commonly used promotional tools by modern age businesses. As most of...
Nowadays in the era of the stable growth of the popularity of smartphones and other mobile devices, the promotion of...
In recent years, the importance of social networks and their use in everyday life has begun to increase. This was...
Technological advancements have bestowed us with numerous opportunities, but they represent nothing but a tool one must master in order...
When it comes to digital marketing, there are hardly any marketing channels that can match the effectiveness and growth rate...
Currently, Instagram is the social network par excellence. In turn, you should not be surprised if when you enter you...
Increasing the engagement of a brand and the way we interact with our audience is dramatically different in the 21st...
Mathew had been to the US during the Thanksgiving timeline on a working visit. He had his work for 5...
Has this ever come across your mind about online shopping not only for fun, but it can also save you...
To be a success in e-commerce, you need three things: the best product to sell, the drive to succeed and...
Furniture is one of the most important things in our homes. It not only provides comfort and style but also...
Finding coupon codes for online shopping can be a bit tricky at times, but with the help of these few...