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No matter what you’re selling, a successful sales letter needs to contain certain key elements in order to persuade your reader to take action. Without these...
Have you ever read a healthcare blog that does not allow comments? Did it make you feel inspired to come back and read it again, or...
Are you wondering what it takes to start a health blog? A health blog can be written by a non-profit, a government agency or a healthcare business....
I recently came across a healthcare print ad published by Hartford Healthcare in the Hartford Business Journal (December 3, 2012), titled “Healthcare Matters: Communications in Health...
Book reviews matter. In a free society where people can say and write whatever they want, it’s important to have ‘filters’ in the system to prevent preposterous...
In a recent article titled “7 Dirty Little Book Publishing Secrets Every Writer Needs to Know”, Susan Daffron at Copyblogger asked an audience of writers, “Where...
Do you enjoy hearing how others are leveraging content marketing? How about experts? Are you interested in learning from their industry knowledge and insights? Sometimes hearing...
“Consuming web content is a personal activity that we participate in as individuals. And this is why social media conversations would be best viewed as essentially...
A lot of people get confused by these two concepts. So let me paint a picture for you. Copy writing is like a hot date that...
With all the different options that consumers have to engage with brands, corporate websites are losing their effectiveness as primary tools for brand awareness. That’s not...
As the world of marketing changes, so do the agencies that offer their services. In the past, most marketing agencies...
As a business owner, you know that marketing is essential to the success of your company. You also know that...
When it comes to saving money, there’s no shortage of methods and strategies. But one of the most effective –...
No matter what you’re selling, a successful sales letter needs to contain certain key elements in order to persuade your...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
If you’re not using market segmentation in your marketing campaigns, you’re missing out on a major opportunities to improve your...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
The first step is to understand who your target market is. Segmenting your market allows you to focus your marketing...
Marketing segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
The benefits of social media marketing for businesses are vast and wide reaching. By engaging with your customers and clients...
Your social media marketing strategy should be an integral part of your overall marketing strategy and business plan. It should...
While launching our website, we got to learn a lot about on-line marketing. As a business owner, you know that...
The services provided by freepik are really useful for many people, they are one of the best to give you...
Hiring the right content marketing consultant is a significant business decision. Ideally you want someone with whom you will enjoy...
Social Media Consulting Strategic Planning Social Media Audits Social Media Training & Workshops If you wish to outsource your entire...
If your organization is new to content marketing you may feel tempted to rush out and hire a consultant to...
Are you a healthcare employee looking to expand your career? Not sure how to market your skills online? If so,...
Do you often wonder if there’s any value in content marketing? Do you doubt that people actually make money by...