About PR

Based in Baltimore, Maryland, PR provides content marketing services designed to help healthcare businesses attract and retain customer interest.

The process of content marketing involves providing value to your audience by publishing and sharing valuable, relevant and interesting information either in digital or print format. The idea is to create content (e.g. friendly blog posts, information-rich infographics, or educational white papers) that answer your customers’ questions thus persuading them to make a profitable action.

PR – The Business

PR does not stand for ‘Public Relations’ – it stands for Patricia Redsicker. We are a handful of dedicated content marketing evangelists who combine creative and practical thinking to help you:

identify and leverage relevant Internet marketing tactics to grow your online brand
develop your social media and content marketing strategy
educate and train your team to execute ‘smart content’

Our commitment…

Is to help you define and continually refine your online marketing goals and to develop tactics that will increase website traffic, generate quality leads and improve sales.

Our mission…

Is to help you attract and retain customers through content marketing. Today’s consumers are not the same as yesterday’s, and they will certainly not be the same tomorrow. They are connected, empowered, informed, impatient, and very skeptical. They are not interested in ‘marketing messages’ – they will tune you out if you try that.

They are however interested in content that provides value without interrupting their time and space. Our goal is to help you become a trusted source of information that creates loyalty and enthusiasm on their part. And not only that, but also content that continues to grow, change and evolve according to consumer needs and preferences.

Patricia Redsicker – The Person

Patricia Redsicker brings 14 years of corporate experience from the financial field. She has worked in accounting, audit and finance with major companies such as PriceWaterhouseCoopers, KPMG, Glaxo SmithKline Beecham, SAP, Ernst & Young and others.

In 2009 Patricia’s professional goals took a 180-turn. Her life-long passion for writing and persuasive communication began to expand and become more refined through exceptional training received from Content Marketing Institute and Social Media Examiner.

Today she is a skilled marketing writer, professional blogger, and content marketing expert contributing to authoritative blogs such as:

Her own blog offers social media and content marketing tips to marketers in the healthcare space. Her skills include:

Social Media Strategy
Content Marketing Strategy
Blogging
Content Creation
Copyediting
Content Optimization
Keyword Research
Ghostwriting
Training

When she is not working Patricia is busy raising a family of four boys, enjoying her husband Aaron’s company, interacting with her church family, shopping for shoes at DSW or trying out new recipes inspired by FoodNetwork’s Chopped!