For the social media marketers, it is important for them to have a better brand presence over these social media sites. They want to improve their reach on these sites and increase the followers which may ultimately result in having more customers and prospects for the services and products they are offering. In this era, social media channels ate playing a vital role in improving the profitability and branding of the businesses.

There are many social media sites that are being used by the marketers for their advertisement and promotional strategies. It is a challenge for the marketers to cater all these platforms efficiently and effectively as the number of these sites is increasing every passing year. There is a list of the social media sites with a maximum number of active users that should be definitely included in the online marketing strategy of the businesses.

Facebook

Facebook is at the top of our list. The number of its monthly active users is more than 2.2 billion. Facebook is the famous social media platform for sharing videos, photos, and posts. Facebook is a platform that provides various tools for the marketers to ease up their marketing process and improve their reach to the customers. Brands can make their official pages and use Facebook to advertise their products easily.

YouTube

Youtube is at the second number in our list with active monthly users of 1.9 billion. Youtube is a site where anyone can make a channel and upload his videos. Many brands have their channels as well as they can use the service of in video ads feature provided by Youtube, which is the best way to get the attention of the audience.

WhatsApp

Third on our list is WhatsApp with the active monthly users of about 1.5 billion people. WhatsApp is basically a messaging app and it can be used by users in more than 180 countries from different parts of the world. WhatsApp is playing an important role is making a connection between the businesses and the customers. People have started communicating with the brand’s representatives over this app, which helps the brands to improve their relationship with the customers.

Messenger

Messenger, as the name suggests, is also a messaging app with over 1.3 billion monthly active users. This app is linked with the Facebook app and used as its messaging app. Businesses are seeking help from this app by reaching the customers directly or in the chatbots to advertise their products and services.

Instagram

Instagram is a social media app with over 1 billion active Instagram Followers monthly and this number is getting increased with every passing day. This is a site to share your photos and short videos. Marketers can use this app to share their live videos and connect with the audience. They can also use this app to advertise their products by making short video advertisements. Many brands are shifting their focus on this app as the number of users of Instagram is getting increased with a higher rate.

The rise of social media has been nothing short of spectacular. In less than a decade, Facebook, Twitter, LinkedIn, and other platforms have become an integral part of our lives.

And as social media usage has exploded, so has its impact on the business world. Here are a few ways social media is changing the way we do business:

Social media is leveling the playing field

In the past, businesses could rely on traditional marketing channels like television and print advertising to reach a mass audience. But with the advent of social media, that’s no longer the case.

Now, thanks to platforms like Twitter and LinkedIn, businesses of all sizes can reach a global audience with just a few clicks. And as more and more consumers turn to social media for product recommendations, it’s becoming increasingly important for businesses to have a presence on these platforms.

Social media is changing the way we communicate

Social media has also changed the way businesses communicate with their customers and prospects. In the past, businesses would broadcast their message through one-way channels like television and print ads.

But with social media, businesses can now engage in two-way conversations with their customers. This gives businesses the opportunity to build relationships with their customers and create a more personal connection.

Social media is creating new business opportunities

Social media is also creating new business opportunities. For example, businesses can now use social media to connect with customers and prospects in new and innovative ways.

businesses can now use social media to connect with customers and prospects in new and innovative ways.

Social media is changing the way we sell

Social media is also changing the way businesses sell their products and services. In the past, businesses would use traditional channels like television and print advertising to reach a mass audience.

But with social media, businesses can now target their ads to specific demographics and interests. This allows businesses to be more efficient with their marketing spend and get more bang for their buck.

Social media is changing the way we market

Social media is also changing the way businesses market their products and services. In the past, businesses would use traditional channels like television and print advertising to reach a mass audience.

But with social media, businesses can now target their marketing to specific demographics and interests. This allows businesses to be more efficient with their marketing spend and get more bang for their buck.

Social media is changing the way we do business

Social media is changing the way businesses do business. In the past, businesses would use traditional channels like television and print advertising to reach a mass audience.

But with social media, businesses can now connect with customers and prospects in new and innovative ways. This allows businesses to be more efficient with their marketing spend and get more bang for their buck.

If you’re looking to reach a younger audience, Snapchat is the perfect platform. With over 100 million daily active users, Snapchat has quickly become one of the most popular social media platforms. And, best of all, the average user is only 25 years old.

So, how can you use Snapchat to reach a younger audience? Here are a few tips:

Use Snapchat filters

Snapchat filters are a fun way to add personality to your snaps. And, best of all, they’re incredibly popular with users. In fact, Snapchat filters are used more than 30 million times every day.

Use Snapchat lenses

Snapchat lenses are another fun way to add personality to your snaps. And, like filters, they’re also incredibly popular with users. In fact, Snapchat lenses are used more than 700 million times every day.

Use Snapchat geofilters

Snapchat geofilters are a great way to add a touch of fun and personality to your snaps. Geofilters are available for specific locations and can be used to show your friends where you are.

Use Snapchat to tell a story

Snapchat is a great platform for telling stories. Whether you’re sharing a behind-the-scenes look at your business or a day in the life of your family, Snapchat is the perfect platform for sharing your story.

Use Snapchat to create a connection

Snapchat is all about building connections. Whether you’re sharing a funny story or a cute picture, Snapchat is a great way to connect with your friends and followers.