Marketing

Tips to Drive Traffic to Your Website – Multiple Marketing Channels

Published

2 years ago

October 9, 2022

While launching our website, we got to learn a lot about on-line marketing. As a business owner, you know that there are a lot of different marketing channels available to reach your target audience. There were many issues involved such as driving traffic to the site, handling leads, converting casual visitors to subscribers and thereafter to buyers, and many other related issues. But which ones should you use? And how can you use them effectively?

We were surprised to find that there were a large number of marketing channels. We also learned that it was important to understand them well to be able to monetize them.

Here is an overview of the most successful channels we have used with the solutions we have retained.

Define your target audience

Before you can start using multiple marketing channels to reach your target audience, you need to first define who your target audience is. Who are you trying to reach with your marketing? What are their demographics? What are their interests?

Defining your target audience will help you determine which marketing channels to use.

Use a mix of Multiple Marketing Channels

Once you know who your target audience is, you can start using a mix of channels to reach them. Some channels may work better than others for reaching your specific target audience. Some channels you may want to consider using include:

Banners

If you do not have much time to devote to banners, go for Google Ads. Google optimizes your budget to reduce your cost per click and increase return on investment. Results on this channel are higher with visual banners.

Consider using BuySellAds – This is a great service that connects advertisers with the publishers who display their ads. Its a great service that lets you manage all your ads from a single common portal with a single billing mechanism. Saves you both time and money.

Creating stunning graphics for your blog, website or social media channels doesn’t have to be expensive or time-consuming. You can using freepik or canva to create high-quality visuals for their business with just a few clicks.

Search engines

You have an option of going for paid positioning or organic ranking. See below

Paid positioning: this is a full time job and you should not under estimate the load of work. Ads have to be thoroughly thought and optimized to deliver the right message to the right person and increase your return on investment. Besides, advertising costs are very high when you get to a very competitive market such as the American one, make sure you do not throw your money out the window. The options here are Google Ads or Bing Ads.
Organic: this is based on SEO. Organic ranking is the ranking search engines (read Google) gives to websites based on specific criterion. This ranking is critical because it is the natural positioning of the website in the Google list. High Organic ranking makes a big difference to the success of your marketing efforts. If you are able to do well here, you can even cut your advertising costs. This is a medium to long term strategy and payback could take time. So start as soon as possible. A few things you should concentrate on Meta description and URL optimization.
Marketing intelligence: We became aware of the importance of keeping track of what the competition is doing and how do they intend to evolve. A few tools that help are
- MOZ: this service helps you find out all the backlinks that drive to your competition. You should consider putting backlinks on the same website if they have a good page rank.
- ispionage: helps you find out about the keywords competition is using, you can have an overview of your competition SEO and SEM strategies.
Newsletters: Consider sending out a newsletter to ensure good customer relationship management and to keep your users informed and updated. This has to be professionally done. Be careful about the template you use, the titles and content. Opening rates are very low and click through rates are even lower. In fact you should be happy if 10% – 15% of your addressees read your mail. Here are a few providers, among the best:
- mailchimp
- elite email
- constant contact
- campaigner
- stream send
- your own email server: this solution is by far the least expensive but be very careful using it, you will need at least three month to gather all the certificates, and you do not want to be labeled a spammer and see your domain name black listed
Affiliate networks: supposedly set to bring you new customers, this type of network is hardly useful if your traffic is not substantial. Still if you intend to use it and you are just starting, I would not recommend you go for Google network because setup fees and monthly subscription can be expensive. You should start with less expensive networks until your business grows.
Public relations: very useful and not too expensive, you can spread the word for $150. We used only one: PrWeb
Social media: there are a number of social media that can be used. However I recommend staying with only the market leaders unless you have a niche product that can match up to a niche network. Social media is a great way to get people to visit your website. By promoting your website on Twitter, Facebook, linkedin, reddit, Pinterest or other social media sites, you’ll be able to reach a wider audience and get more people to visit your site.
Backlinks: there are a few tips to learn where to post your links. Put your links when it is contextual, otherwise Google will penalize you in its organic rankings.
Blogs
- Start a blog: A blog is a great way to drive traffic to your website. By providing valuable content on a regular basis, you’ll attract more and more readers to your site. And, if you include links back to your website in your blog posts, you’ll also get more traffic from people who read your blog and then click through to your site.
- Hire a journalist and spread your articles on your blog and other blogs. You can find great freelancers on elance.com or freelancer.com, they do not cost much and could be very productive if you find the right person.
- Use article directories to post articles on your area of business and related issues. However, remember that the articles have to be GOOD. Take care to write useful stuff and you will get the results you want. This is a slow process but if you can ensure quality, you will get people bookmarking your articles. Once again, you can take help of qualified freelance workers.
Forums: If you participate in forums, you can include a link to your website in your signature. This is a great way to get traffic to your site, as well as build up your reputation as an expert in your field.
Online directories: There are many online directories that list websites in different categories. If you submit your site to these directories, you’ll get more traffic from people who are looking for websites like yours.

Use each channel effectively

Just because you’re using multiple marketing channels doesn’t mean you’re using them effectively. Each channel has its own best practices for reaching your target audience.

For example, with social media you need to consider which platform your target audience is most active on and what kind of content they engage with. With email marketing, you need to make sure your subject lines are effective and your emails are mobile-friendly.

Test and measure

As with any marketing effort, you need to test and measure the results of your multiple marketing channels strategy. Which channels are giving you the best results? Which ones need improvement?

You can test and measure your results by looking at metrics such as website traffic, leads, and sales.

Adjust and adapt

Once you’ve tested and measured your results, you can adjust and adapt your strategy as needed. If one channel isn’t working as well as you’d like, try something different. If another channel is working well, double down on it.

Obviously, I am not a web business guru (yet! 😉 ). I am sure there are other techniques as well. I welcome additional information and inputs. Just add them in the comments section for the community’s benefit. Thanks.

Up Next

How to create a social media marketing strategy for your business

Don't Miss

Freepik Promo Code – The Best Way To Use Beneficial Services

Click to comment

Marketing

The Advantages Of A Full-Service Digital Marketing Agency Over A Traditional Marketing Agency

Published

1 year ago

December 30, 2022

Patricia Redsicker

The Advantages Of A Full-Service Digital Marketing Agency Over A Traditional Marketing Agency

As the world of marketing changes, so do the agencies that offer their services. In the past, most marketing agencies were what are now known as traditional marketing agencies. These agencies offered a variety of services, including advertising, public relations, and market research. While they were effective in their time, they are no longer the best option for businesses that want to stay ahead of the curve. Now, the best option for businesses is to work with a full-service digital marketing agency. Here are some of the advantages of working with a full-service digital marketing agency over a traditional marketing agency:

A full-service digital marketing agency offers a wider range of services.

As its name implies, a full-service digital marketing agency offers a wide range of services. In addition to the traditional services offered by a traditional marketing agency, a full-service digital marketing agency also offers services such as search engine optimization (SEO), social media marketing, and content marketing. This means that a full-service digital marketing agency can help you with all aspects of your online presence, from creating a website to driving traffic to it.

A full-service digital marketing agency is more up-to-date.

Because a full-service digital marketing agency offers a wider range of services, it is also more up-to-date on the latest trends and technologies. For example, a traditional marketing agency may not be aware of the latest changes to Google’s algorithm that affects SEO. As a result, they may not be able to properly optimize your website for the new algorithm. On the other hand, a full-service digital marketing agency will be up-to-date on the latest changes and will be able to properly optimize your website.

A full-service digital marketing agency is more flexible.

Another advantage of working with a full-service digital marketing agency is that they are more flexible. Traditional marketing agencies tend to have rigid structures and processes that they follow. This can make it difficult to make changes or try new things. On the other hand, a full-service digital marketing agency is more flexible and is willing to try new things. This means that you can experiment with different marketing strategies to see what works best for your business.

A full-service digital marketing agency is more affordable.

One of the main reasons why businesses choose to work with a full-service digital marketing agency is because they are more affordable. When you work with a traditional marketing agency, you usually have to pay for all of the services that they offer. This can be expensive, especially if you need multiple services. On the other hand, when you work with a full-service digital marketing agency, you only have to pay for the services that you need. This can save you a lot of money, especially if you only need a few services.

A full-service digital marketing agency is more convenient.

Another advantage of working with a full-service digital marketing agency is that they are more convenient. When you work with a traditional marketing agency, you usually have to go to their office to meet with them. This can be time-consuming and inconvenient, especially if you have a busy schedule. On the other hand, when you work with a full-service digital marketing agency, you can usually meet with them online or over the phone. This is much more convenient and can save you a lot of time.

Marketing

The Benefits Of Working With A Full-Service Digital Marketing Agency

Published

1 year ago

December 30, 2022

Patricia Redsicker

The Benefits Of Working With A Full-Service Digital Marketing Agency

As a business owner, you know that marketing is essential to the success of your company. You also know that there are a lot of different aspects to marketing, and it can be tough to keep up with all the latest changes and trends. That’s where working with a full-service digital marketing agency can be a big help. Here are just a few of the benefits of working with an agency that can handle all of your digital marketing needs:

You’ll Save Time

When you work with a full-service digital marketing agency, you’ll save a lot of time. You won’t have to worry about keeping up with all the latest changes in the marketing world because your agency will take care of that for you. This will free up your time so that you can focus on other aspects of running your business.

You’ll Get Professional Results

When you work with a professional digital marketing agency, you can expect professional results. An experienced agency will have a team of experts who know how to create effective marketing campaigns that will help you achieve your goals.

You’ll Save Money

You might think that working with a full-service digital marketing agency will be more expensive than working with someone who only specializes in one area of marketing. However, that’s not always the case. In fact, you might be surprised at how much you can save by working with an agency. When you work with an agency, you’ll have access to a team of professionals who can help you with a variety of marketing tasks. This can help you save money because you won’t have to hire multiple people to handle different aspects of your marketing.

You’ll Get a Customized Approach

When you work with a full-service digital marketing agency, you’ll get a customized approach to marketing. Every business is different, and your marketing should reflect that. An experienced agency will work with you to create a marketing plan that is tailored to your specific needs. This will help you achieve the best results possible.

5.You’ll Get Support

When you work with a full-service digital marketing agency, you’ll also get support. If you ever have any questions or concerns about your marketing, you can contact your agency and they will be happy to help you. This type of support can be extremely helpful, especially if you’re new to marketing.

Working with a full-service digital marketing agency can be a great way to improve your marketing. If you’re looking for someone to handle all of your digital marketing needs, an agency can be a great option.

Marketing

Stack Your Savings With Printable Coupons And Promo Codes

Published

1 year ago

December 29, 2022

Patricia Redsicker

Stack Your Savings With Printable Coupons And Promo Codes

When it comes to saving money, there’s no shortage of methods and strategies. But one of the most effective – and convenient – ways to save is by using promo codes. Promo codes are a great way to attract new customers, as they can offer a significant discount on your products or services. But promo codes also have the added benefit of being trackable, so you can see which of your marketing campaigns are generating the most interest.

If you’re not already using promo codes, now is the time to start. They’re easy to use, and they can have a big impact on your bottom line. Here’s everything you need to know about promo codes, including how to use them and how to stack them for maximum savings.

What is a promo code?

A promo code is a code that can be used to redeem a discount on a product or service. Promo codes are typically used to entice new customers, but they can also be used to offer a discount to loyal customers. Promo codes can be used to offer a percentage off, a fixed amount off, or free shipping.

How do promo codes work?

When you create a promo code, you’ll specify the discount you want to offer and the conditions under which it can be redeemed. For example, you might offer a 10% discount on all orders over $100, or you might offer a free shipping promo code that can be used on orders of any size.

Once you’ve created a promo code, you’ll need to promote it to your potential customers. You can do this through your website, social media, email marketing, or other channels. When a potential customer sees your promo code, they’ll enter it at checkout to redeem the discount.

What are the benefits of using promo codes?

There are several benefits of using promo codes, including:

– They can help you attract new customers

– They can help you increase sales

– They can help you boost your average order value

– They can help you track your marketing campaigns

How can I use promo codes to attract new customers?

One of the best ways to use promo codes is to offer a discount to new customers. This is a great way to introduce your product or service to someone who might not have tried it otherwise. When you offer a discount, be sure to promote it through your website, social media, and email marketing. You can also include it in your Google AdWords campaigns.

Stack your savings with printable coupons and promo codes from top retailers. Couponvario brings everything you love about the pioneering money-saving platform to the world of promo codes. By working with Couponvario, you’re opening your business up to an army of new customers who are already interested in what you do.

Promo codes also give you the opportunity to track your marketing campaigns and see which ones are bringing in the most customers. Best of all, you can stack multiple promo codes together to create even bigger savings.

How can I use promo codes to track my marketing campaigns?

When you use promo codes, you can track how many sales are generated from each code. This information can be very valuable, as it can help you see which of your marketing campaigns are generating the most interest. You can then adjust your marketing strategy accordingly.

How can I use promo codes to increase sales?

In addition to attracting new customers, promo codes can also be used to increase sales from existing customers. If you have a product that’s not selling as well as you’d like, you can use a promo code to offer a discount and boost sales. You can also use promo codes to offer a discount to customers who haven’t purchased from you in a while. This is a great way to reactivate customers who might have forgotten about your business.

How can I use promo codes to boost my average order value?

If you want to boost your average order value, you can use promo codes to offer a discount on higher-priced items. For example, if you sell clothes, you can offer a 20% discount on orders over $100. This will encourage customers to buy more expensive items, which will in turn boost your average order value.