co-creative business

The Co-Creative Business Podcast

Published

3 years ago

November 6, 2021

Welcome to the future home of CustomersOnFire – The Co-Creative Business Podcast. I ran the idea up the flag pole of starting a podcast on Experiencecurve.com and have had some fantastic feedback, and i’m convinced that this is a worthy topic with enough depth to support a podcast. I originally started this blog to talk about microbrands & micromarketing, and as i’ve explored and looked into the best microbrands i’ve realized that they are all “co-creating value with customers” and that micromarketing is just one aspect of that co-creation. The important thing, IMHO is to look at these businesses more holistically, and address how the whole business has structurally changed from value chain that pushes value into the marketplace to a value network that includes customers as valued contributors of value.

Anyway, watch this space for more updates, and as ask-a-ninja would say “I look forward to co-creating some value with you soon”

Up Next

‘New’ Marketing Podcasts Worth Listening To

Click to comment

co-creative business

The Most Valuable Businesses In The World

Published

2 years ago

November 18, 2022

Patricia Redsicker

What are the most valuable businesses in the world? This is a question that I get asked a lot, and it’s not an easy one to answer. There are a lot of factors that go into determining the value of a business, and there are a lot of businesses out there that are worth a lot of money.

To try to answer this question, I’ve compiled a list of the 10 most valuable businesses in the world, based on their market capitalization. This is the value of all the shares of a company, and it’s a good indicator of the overall value of the company.

Table of Contents

Apple Inc. (AAPL)

Apple is the most valuable company in the world, with a market cap of $828 billion. It’s best known for its iPhone, but it also makes a range of other products, including the iPad, the Apple Watch, and the Mac.

Google (GOOGL)

Google is the second most valuable company in the world, with a market cap of $768 billion. It’s best known for its search engine, but it also makes a range of other products, including the Android operating system, YouTube, and Google Maps.

Amazon.com (AMZN)

Amazon is the third most valuable company in the world, with a market cap of $665 billion. It’s best known for its online marketplace, but it also makes a range of other products, including the Amazon Echo, Kindle, and Fire TV.

Facebook (FB)

Facebook is the fourth most valuable company in the world, with a market cap of $562 billion. It’s best known for its social networking platform, but it also makes a range of other products, including the messaging app WhatsApp and the virtual reality headset Oculus Rift.

Alibaba Group (BABA)

Alibaba is the fifth most valuable company in the world, with a market cap of $483 billion. It’s best known for its online marketplace, but it also makes a range of other products, including the payments platform Alipay and the cloud computing service AliCloud.

Tencent Holdings (TCEHY)

Tencent is the sixth most valuable company in the world, with a market cap of $455 billion. It’s best known for its messaging app WeChat, but it also makes a range of other products, including the social networking platform QQ and the web browser Tencent Traveler.

Microsoft (MSFT)

Microsoft is the seventh most valuable company in the world, with a market cap of $447 billion. It’s best known for its Windows operating system and the Office suite of productivity software, but it also makes a range of other products, including the Xbox gaming console and the Bing search engine.

Berkshire Hathaway (BRK-A)

Berkshire Hathaway is the eighth most valuable company in the world, with a market cap of $433 billion. It’s best known for its insurance businesses, but it also owns a range of other businesses, including the railroad company BNSF and the utility company MidAmerican Energy.

JPMorgan Chase (JPM)

JPMorgan Chase is the ninth most valuable company in the world, with a market cap of $392 billion. It’s best known for its investment banking and financial services, but it also makes a range of other products, including the credit card company Chase and the asset management company JPMorgan Asset Management.

Exxon Mobil (XOM)

Exxon Mobil is the tenth most valuable company in the world, with a market cap of $341 billion. It’s best known for its oil and gas business, but it also makes a range of other products, including the chemicals company ExxonMobil Chemical and the refining and marketing company ExxonMobil Refining & Marketing.

co-creation

Co-Creation a big topic at marketing innovation conference

Published

3 years ago

November 9, 2021

Patricia Redsicker

I was just listening to the For Immediate Release Podcast (which I highly recommend), in which they were interviewing Larry Weber, Chairman W2 Group, a holding company for marketing 2.0 companies. Now, that is pretty interesting in its own right, but the thing that really struck me was when during the interview they brought up that “co-creation” had been a bit of a buzzword at the marketing innovation conference. Well I like the sound of that, talk about a little validation. Anyway, I found the schedule for day one, the “CMO summit” and low and behold it seemed they talked about co-creation all day. Damn, I wish I had known about it and I wish i’d gone. Models for innovation: creating successful new products and services
New product innovations are increasingly involving co-creation with customers and partners. What other innovation processes are working and how can they interact with co-creation? Case studies will be discussed, successful (and unsuccessful) strategies shared, new methodologies analyzed, and existing approaches that work affirmed.