Are you a medical practitioner, a healthcare provider or healthcare organization? Has your website traffic declined and you’re wondering how to reverse the trend? In most...
As of October 2011, there were 1,229 hospitals across the US using social media i.e. YouTube, Facebook, Twitter, LinkedIn, Foursquare and blogs (Source: http://ebennett.org/hsnl/) Some of them...
Content Marketing is all about engaging a well-targeted audience with valuable, helpful and compelling content that solves their problems and persuades them to do business with...
WebMD suffered a serious blow this week. But whether it will cripple the company or not remains to be seen. It turns out that highly commercialized...
Online readers don’t have time for this. In fact studies show that readers will leave your website within 10 seconds unless your web content communicates a...
By now, most of you are already on Google Plus — either using profiles, or pages, or both. But others might be waiting for a little nudge...
In a previous post, I talked about customers being accidental content consumers. The point being that consumers visit a business website when they need a specific...
A recent study by Content Marketing Institute and MarketingProfs, revealed that content marketing acceptance and usage is high across all industries, with no single industry reporting...
“As more businesses move towards creating integrated solutions that bring both content and expertise to their customers, content supremacy emerges as a key source of new...
What do you think the website of the future will look like? When you’re talking about the future, it’s hard not to get carried away. The...