Do online doctor reviews matter? Well, aside from the fact that they can be biased, insignificant or statistically unreliable reviews are growing quite popular, with more...
Patients are better informed today than they were just ten years ago. Instead of consulting a doctor, they first check the Internet. With all the health-related...
As content writers our top priority when writing anything is to keep the reader in mind. Studies show that the typical American adult reads at about...
Let’s face it. Healthcare organizations (HCO’s) have a ton of content although not all of it is made publicly available for patient consumption and education. As...
Google search is the most common way for current and potential patients to find information about your practice. Research shows that less than 10 percent of...
Are you wondering if content marketing can help your business? If so, look no further. In this article, I examine a recent study involving 1,416 B2B...
I always tell clients that their website is their “face” to the world and their customer’s window into the business. But once their dream website is...
Do you wonder how patients select the hospital of their choice? What if you had in-depth insights about factors that influence patients when choosing one hospital...
Are you struggling to attract more people to your medical website? Do you feel frustrated that nothing you’ve tried is working? If so, you should know...
Healthcare brands have typically arrived late to the content marketing bash. That’s why they’re not always sure how to participate in social media conversations. The first...