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Old customers are easy to neglect because of the presumption that their business is ‘locked in’. Therefore we figure that our time is better spent looking...
We’ve come a long way. Attitudes concerning traditional ‘push’ marketing have changed rapidly and brands everywhere are embracing more subtle, customer-engagement strategies. One of these strategies is...
Companies are getting excited about content. They’ve realized that it’s the first point of contact with a customer and many are now ‘publishing’ their own stories....
‘Wealthy‘ and ‘freelancer‘ are not words that I would use together in the same sentence. There’s an incredulous and audacious element about them that makes you...
Sometimes it’s easy to identify your key competitors. You can Google them using relevant key words, find them on business directory listings or at your local...
When Harry Beckwith asked this question well over ten years ago (Selling the Invisible; A Field Guide to Modern Marketing, 1997), people scratched their heads and...
I came across this old video on Youtube. Seth Godin tells businesses to ‘stand out, to be remarkable’. Check it out: I know for a lot...
Local marketing is essential for the growth of every business. If you are a business owner and focusing only on...
Since we are living in a digital age, and social media play a crucial role in our everyday life, it’s...
Any business be it huge or little acknowledgment is the establishment. In this period of gadgets, to get effective, it...
Considering websites are continually growing and improving, needing to measure and determine the rate of efficiency of employed digital marketing...
Marketing experts say that keeping an existing consumer is easier and more inexpensive than engaging a new prospect. There is...
We can all agree that blockchain technology has brought many changes, and it didn’t just shooked up our financial world,...
With the help of the Internet today, advertising a brand, product or service is easier than ever. There are various marketing...
There are more than 6 billion emojis that are being sent every day. Emojis are one of the most often...
Appearing on a multitude of different online platforms, with the adapting content to match, is a great way of reaching...
Contests, polls, and sweepstakes are some of the most commonly used promotional tools by modern age businesses. As most of...
Nowadays in the era of the stable growth of the popularity of smartphones and other mobile devices, the promotion of...
In recent years, the importance of social networks and their use in everyday life has begun to increase. This was...
Technological advancements have bestowed us with numerous opportunities, but they represent nothing but a tool one must master in order...
When it comes to digital marketing, there are hardly any marketing channels that can match the effectiveness and growth rate...
Currently, Instagram is the social network par excellence. In turn, you should not be surprised if when you enter you...
Increasing the engagement of a brand and the way we interact with our audience is dramatically different in the 21st...
TikTok is the newest social media sensation that has shifted everything for the content creation Industry. With a bit of...
A brand is only a brand when a considerable amount of people know about its existence, without many people knowing...
Mathew had been to the US during the Thanksgiving timeline on a working visit. He had his work for 5...
Has this ever come across your mind about online shopping not only for fun, but it can also save you...
To be a success in e-commerce, you need three things: the best product to sell, the drive to succeed and...
Furniture is one of the most important things in our homes. It not only provides comfort and style but also...
Finding coupon codes for online shopping can be a bit tricky at times, but with the help of these few...