When we think of nonprofits, we think of the paper run charities that utilize the help of volunteers to raise funds for a cause. This description...
Jay (not real name) is a 26-year old grad student from Chicago. He is single, is active on Facebook, Twitter and Flavors.me. His favorite websites, newspapers,...
Like any other brand these days, doctors have to figure out the best ways of communicating with their audience and potential clients. Since the mid-1990s the...
In the previous article, I talked about branding as the number one challenge that Marketing Communications professionals face in the age of technology. Another common problem...