Do you wish you had an MBA in Facebook Marketing? Do you recognize the effectiveness of social media in business and would like to sharpen your...
Have you started to explore Google+? Are you trying to figure out how you can market your business using this new platform? Well Google+ promises to...
At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information...
“People will happily pay more to be entertained than to be educated.” ~ Johnny Carson This is the secret sauce of social media. Case in point...
The numerous strategic benefits of business blogging are HUGE, and quite frankly I’d have a tough time trying to scratch that surface in this article. But supposing...
Granted – everyone starts somewhere and we’ve all written terrible content at some point or other. The purpose of content (on-line or otherwise) is to be...
There’s more to being a social media consultant than merely an expert user. Don’t get me wrong – skills are important, no question. But social media...
It’s an interesting conversation – one that’s not about to go away anytime soon. For instance, I came across a great article on Problogger.net written by...
Sometimes it’s easy to identify your key competitors. You can Google them using relevant key words, find them on business directory listings or at your local...
In the previous article, I talked about branding as the number one challenge that Marketing Communications professionals face in the age of technology. Another common problem...