Social media teams are becoming more common according to Exact Target’s State of Marketing 2014 Report. Out of 2,500 marketers surveyed for their study, 57% of respondents...
Do you ever wonder what tactics, tools and strategies other social media marketers are using? Regardless of how long you’ve been involved in social media, chances...
Does your healthcare organization (HCO) have a social media content strategy? Are you wondering what that involves? I find that there is often a disconnect between...
Cigna, one of the largest healthcare services companies in the nation, was one of the first companies to implement an integrated social media strategy. By consistently...
From what I’ve seen in the past, medical facilities aren’t known for their social media prowess. In fact healthcare organizations are lagging behind when it comes...
“A strategy is all about designing an operation that will consistently deliver the superior client benefits you claim to provide.” David Maister, author of “Strategy and...
Imagine that you have an opportunity to pitch your business to a group of influential decision-makers in your community. How much preparation would you need to ensure...
Many organizations enter the social media space without laying the proper foundation for a successful campaign. Without proper planning, social media can be a frustrating and...