How Marketers Are Using Social Media in 2013 [Infographic]

It’s that time again.

Social Media Examiner has recently published their 5th annual Social Media Industry Marketing Report, which shows how B2B and B2C marketers are using social media and their future plans in this space.

If you’re doing social media for your own business or on behalf of your clients this 43-page report is a must-read, which you can download here.

As we did last year, my team has created an infographic to give you a little glimpse of the actual report. Again, this is really just a quick summary and you’ll want to read the full-length report for yourself.

  Your Turn:

Are you surprised by any of these findings? Please share your thoughts in the comment box below.

Pros & Cons of 6 Social Media Channels [Infographic]

While most people love to use social media to connect with their personal and professional networks, very few use all six of the major platforms i.e. Facebook, Google+, Twitter, LinkedIn, YouTube and Pinterest.

It has more to do with social media fatigue than anything else. With a new social platform popping up every time you look over your shoulder, it’s hard enough to take interest let alone find the time or energy to figure out how they work, sign up and get started with more than one or two.

If you’re not sure what the benefits or shortcomings of these channels are, I’ve prepared a comparison chart showing the pros and cons of six major social media platforms. The chart will provide deeper insights for each channel so that you can decide which ones are suitable for your marketing goals.

Over to you: What other positive and negative experiences have you had with these channels? Please share your thoughts in the comment box below.