Everyone wants to be liked. Including healthcare brands on Facebook. But sometimes their over-cautious approach towards social media, though understandable often restricts them from doing things...
Let’s face it. Healthcare organizations (HCO’s) have a ton of content although not all of it is made publicly available for patient consumption and education. As...
Healthcare is full of stories – it is after all the business of life and death. But the kind of stories that you tell determine whether...
Many times when talking about the benefits of our product or services, we focus on the successes, the stories or testimonials of satisfied customers, and on...
Many organizations enter the social media space without laying the proper foundation for a successful campaign. Without proper planning, social media can be a frustrating and...