As a mom of a child with developmental and speech/language delays, I am constantly online researching his condition, looking for new educational tips, and to find...
In the last seven years, YouTube has become the most compelling social site for video sharing. According to Katrina Radic with Branding Magazine: “YouTube claimed 60...
Are you starting a new blog? Or perhaps you’ve been blogging for a while. How do you ensure that you deliver a consistent customer experience through...
For many patients, hospitals can be a place of great comfort or a place of stress and worry. As a physician or healthcare marketer, you may...
“If you need a blessing, visit Children’s of Alabama,” says Rita Russell Daren one of the hospital’s 21,418 Facebook fans. Children’s Hospital of Alabama is the...
Content Marketing is all about engaging a well-targeted audience with valuable, helpful and compelling content that solves their problems and persuades them to do business with...
The use of social media and content marketing has exploded in all industries across the U.S. But healthcare has been very cautious in adopting, largely because...
WebMD suffered a serious blow this week. But whether it will cripple the company or not remains to be seen. It turns out that highly commercialized...
It’s no secret that healthcare organizations are still wondering how to engage online without getting into trouble. For instance by October 2011 only about 20% of...
A recent study by Content Marketing Institute and MarketingProfs, revealed that content marketing acceptance and usage is high across all industries, with no single industry reporting...