Healthcare marketers aren’t the only ones struggling to create compelling content. A lot of corporate content is centered around stuff that no-one reads such as press...
Let’s face it. Healthcare organizations (HCO’s) have a ton of content although not all of it is made publicly available for patient consumption and education. As...
Google search is the most common way for current and potential patients to find information about your practice. Research shows that less than 10 percent of...
I love diversity of the arts. It makes the world a beautiful place. It brings us Beethoven and Yiruma, Carravag and Banksy. But remember there was a time when each...
Are you wondering what it takes to start a health blog? A health blog can be written by a non-profit, a government agency or a healthcare business....
Are you wondering if content marketing can help your business? If so, look no further. In this article, I examine a recent study involving 1,416 B2B...
Are you struggling to attract more people to your medical website? Do you feel frustrated that nothing you’ve tried is working? If so, you should know...
Recent updates made to Google’s search algorithm have put website owners on alert for misuse of keywords and unnatural links to their websites. Google Penguin, which...
Have you noticed how common the hashtag (#) has become in Twitter conversations? I don’t think even Chris Messina back in ’07 realized how his simple...
So you started a blog for your medical practice because you knew you should—you wanted to engage with your clients and increase your exposure and network...