Are you a doctor who’s interested in learning how content and social media marketing can help grow your practice? For decades doctors were able to get...
The use of sponsored content (also known as native advertising**) is on the rise, though not many brands understand exactly what it is, how it works,...
“We’re not going to sit around as you drag your feet on the issue of healthcare social media content,” is what the DHC (Digital Health Coalition)...
Are you a healthcare marketer who is interested in consumer online trends? Would you like to know how online health seekers could impact your marketing efforts...
There’s three things that you should understand about your searchers on the Internet: #1.They are impatient! They will not waste time wading through pages and pages of results...
Content Marketing is the creation and sharing of interesting, valuable, and relevant information for the purpose of promoting a product or service. While the focus of...
Relevance! It is the end-all-be-all for today’s digital consumer. When making a purchasing decision digital consumers are looking for content that is highly relevant to their...
Are you on Google+? Does your healthcare brand have its own Google+ community? I don’t know if it’s necessary to state the obvious. But I will....
The problem with Twitter is figuring out how to separate the wheat from the chaff. With few rules, fewer leaders, and very little structure, it’s not...
Did you know that health-related research is among the top three online activities worldwide? In the United States alone, more than 100 million Americans per year will...