Finding a niche market for your business is an important part of your marketing plan. A lot of business-owners assume that they can market their services...
There are really only two reasons to use Facebook for Business: To attract To convert Attraction means bringing more readers to your page and increasing awareness about...
Owning a business is an awesome accomplishment! It takes a certain kind of personality to swim away from shallow water and launch out into the deep....
From time to time I encounter entrepreneurs and business executives who are embarrassed to admit that they ‘tweet’. For them, the term isn’t consistent with their business image....
Have you ever crafted such a stunning sales letter, that your prospects’ response was overwhelming? If you have, well done! Because most sales letters end up...
When Harry Beckwith asked this question well over ten years ago (Selling the Invisible; A Field Guide to Modern Marketing, 1997), people scratched their heads and...