Content Marketing is the creation and sharing of interesting, valuable, and relevant information for the purpose of promoting a product or service. While the focus of...
Are you on Google+? Does your healthcare brand have its own Google+ community? I don’t know if it’s necessary to state the obvious. But I will....
Most senior executives are well acquainted with the concept of influence marketing. The idea is to build relationships with a group of people who are able...
It’s interesting. Healthcare has taken longer than other industries to get into content and social media marketing. In fact to their credit, many healthcare marketers I’ve...
We often hear that healthcare CEO’s don’t like social media. It’s true they have traditionally rolled their eyes at social media. It’s equally true that healthcare...
Are you wondering how consumers are using social media? Would you like some insights to help your healthcare business better understand people’s social habits? In this...
Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to...
I always tell clients that their website is their “face” to the world and their customer’s window into the business. But once their dream website is...
Google recently moved to upgrade its social networking system, which included a lot of changes to the Google+ platform. One of the biggest changes that Google...
Have you considered using Pinterest for your healthcare practice? Perhaps you don’t think you have anything interesting to offer on such a visual platform. Wrong! Many...