We all understand the important role healthcare marketing plays in publicizing and educating people about major diseases, pharmaceutical advancements and medical procedure innovations. Although this field...
SEO is such a highly technical strategy within Internet marketing that many times healthcare marketers get easily discouraged to the point of writing it off altogether....
A recent survey conducted by Medical Marketing Services Inc. (MMS) the industry leader in providing email marketing services to healthcare professionals, found that 94% of physicians...
With 81 percent of internet users, or 61 percent of all adults, searching online for health information*, doctors and healthcare systems should take advantage of the...
WebMD suffered a serious blow this week. But whether it will cripple the company or not remains to be seen. It turns out that highly commercialized...
**This article was first published on Social Media Examiner on December 7th, 2011 Have you heard of the expression social media myth? Would you recognize a myth...
A newly released study by Content Marketing Institute and MarketingProfs titled, ‘B2B Content Marketing: 2012 Benchmarks, Budgets & Trends’ shows that: “40% of marketers consider themselves...
This article is written by Joe Pulizzi, founder and CEO of Content Marketing Institute, as a Thanksgiving tribute to content marketers everywhere. “At the end of...
Businesses like yours have a new imperative these days: they must develop content that will draw people to their sites. The goal is to create and...
Are you wondering how to integrate Facebook into your website? Got an idea for a Facebook app? Keep reading to discover a new book that makes...