The Affordable Care Act (ACA), also known as Obamacare, has had a profound effect on the health insurance system in the United States. It has resulted...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors that might require separate products or...
Marketing segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors who might require separate products or...
Do online doctor reviews matter? Well, aside from the fact that they can be biased, insignificant or statistically unreliable reviews are growing quite popular, with more...
As healthcare businesses start to implement social media marketing, many are struggling to measure the ROI of their digital activities. One of the reasons this is...
As I pointed out in the previous article, curation is about blending your original content with carefully selected third-party content and presenting it in a way...