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We all understand the important role healthcare marketing plays in publicizing and educating people about major diseases, pharmaceutical advancements and medical procedure innovations. Although this field...
In this ever growing age of technology just about everyone is using social media for their business as a tool for sharing information. The e-patient movement...
Is your healthcare business taking advantage of content marketing? According to the 2012 B2B Content Marketing, Budgets and Trends Report 89% of all healthcare businesses have adopted...
Twitter is a wild and wooly place with few rules, fewer leaders, and little structure – and that’s probably why many doctors avoid it. And yet...
Are you a doctor struggling to implement social media at your practice? Do you wonder if it’s even worth your time and effort? If so, you...
One of the projects that Dr. Dorothy Mellon undertakes apart from taking care of her ENT (Ear, nose and throat) patients is researching social media and...
Medicine is a communication-intensive practice. Or at least is should be. Medical staff including nurses, clinicians, specialists, and administrators should talk to one another often to...
A new report from PricewaterhouseCoopers outlines the various ways social media is changing the interaction between healthcare providers and consumers. Report and survey findings are based...
If you’re active in healthcare social media, you might be familiar with Ed Benett’s Hospital Social Network List. If you’re not, Ed Benett is a prominent...
When Pinterest was first launched in March 2010, it was widely regarded as a feminine space for sharing cute ideas such as recipes, crafts and home...
As the world of marketing changes, so do the agencies that offer their services. In the past, most marketing agencies...
As a business owner, you know that marketing is essential to the success of your company. You also know that...
When it comes to saving money, there’s no shortage of methods and strategies. But one of the most effective –...
No matter what you’re selling, a successful sales letter needs to contain certain key elements in order to persuade your...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
If you’re not using market segmentation in your marketing campaigns, you’re missing out on a major opportunities to improve your...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
The first step is to understand who your target market is. Segmenting your market allows you to focus your marketing...
Marketing segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
The benefits of social media marketing for businesses are vast and wide reaching. By engaging with your customers and clients...
Your social media marketing strategy should be an integral part of your overall marketing strategy and business plan. It should...
While launching our website, we got to learn a lot about on-line marketing. As a business owner, you know that...
The services provided by freepik are really useful for many people, they are one of the best to give you...
Hiring the right content marketing consultant is a significant business decision. Ideally you want someone with whom you will enjoy...
Social Media Consulting Strategic Planning Social Media Audits Social Media Training & Workshops If you wish to outsource your entire...
If your organization is new to content marketing you may feel tempted to rush out and hire a consultant to...
Are you a healthcare employee looking to expand your career? Not sure how to market your skills online? If so,...
Do you often wonder if there’s any value in content marketing? Do you doubt that people actually make money by...