One of the common problems that many new physician and healthcare bloggers have is ‘shaky blog syndrome’. That means writing the kind of blog post that...
Everyone wants to be liked. Including healthcare brands on Facebook. But sometimes their over-cautious approach towards social media, though understandable often restricts them from doing things...
It takes more than just publishing a blog article and sharing it on Facebook to get the comments, shares and page views rolling in. If you...
Does your healthcare organization (HCO) have a social media content strategy? Are you wondering what that involves? I find that there is often a disconnect between...
As healthcare businesses start to implement social media marketing, many are struggling to measure the ROI of their digital activities. One of the reasons this is...
Are you wondering how consumers are using social media? Would you like some insights to help your healthcare business better understand people’s social habits? In this...
Can you share a meaningful healthcare message in six seconds? Does Twitter’s new app, VINE have anything to offer healthcare marketers? This is the question you...
Let’s face it. Healthcare organizations (HCO’s) have a ton of content although not all of it is made publicly available for patient consumption and education. As...
As Facebook Graph Search continues to roll out to new users, healthcare marketers are wondering how they can use it to increase their visibility. Here’s what...
HIPAA anxiety has caused a lot of distrust for social media in healthcare and Pharma circles. What’s more the FDA has not provided useful guidelines for...