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Relevance! It is the end-all-be-all for today’s digital consumer. When making a purchasing decision digital consumers are looking for content that is highly relevant to their...
Your job as a business owner or healthcare marketing professional is to get more customers to buy from you. But you can’t get today’s customers to...
Here’s something you don’t hear everyday – ‘Patient engagement is actually declining’. According to a study by the Deloitte Center for Health Solutions: One in three...
Healthcare brands have typically arrived late to the content marketing bash. That’s why they’re not always sure how to participate in social media conversations. The first...
A recent survey conducted by Medical Marketing Services Inc. (MMS) the industry leader in providing email marketing services to healthcare professionals, found that 94% of physicians...
WebMD suffered a serious blow this week. But whether it will cripple the company or not remains to be seen. It turns out that highly commercialized...
Online readers don’t have time for this. In fact studies show that readers will leave your website within 10 seconds unless your web content communicates a...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
If you’re not using market segmentation in your marketing campaigns, you’re missing out on a major opportunities to improve your...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
The first step is to understand who your target market is. Segmenting your market allows you to focus your marketing...
Marketing segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
The benefits of social media marketing for businesses are vast and wide reaching. By engaging with your customers and clients...
Your social media marketing strategy should be an integral part of your overall marketing strategy and business plan. It should...
While launching our website, we got to learn a lot about on-line marketing. As a business owner, you know that...
The services provided by freepik are really useful for many people, they are one of the best to give you...
Hiring the right content marketing consultant is a significant business decision. Ideally you want someone with whom you will enjoy...
Social Media Consulting Strategic Planning Social Media Audits Social Media Training & Workshops If you wish to outsource your entire...
If your organization is new to content marketing you may feel tempted to rush out and hire a consultant to...
Are you a healthcare employee looking to expand your career? Not sure how to market your skills online? If so,...
Do you often wonder if there’s any value in content marketing? Do you doubt that people actually make money by...
You may have seen these 2-dimensional images at Walmart, Starbucks, on your airline boarding pass, on T-shirts, or even on...
Old customers are easy to neglect because of the presumption that their business is ‘locked in’. Therefore we figure that...
Look. I didn’t mean to end the year on a sour note. I was looking forward to going dancing tonight!...
Niche marketing is about making the strongest offer to the customers most likely to value and pay a premium price...