I always tell clients that their website is their “face” to the world and their customer’s window into the business. But once their dream website is...
Measuring content marketing success shouldn’t be a vague or ambiguous process. If you’re doing it right, then you know that content can produce measurable results. However...
**This article was first published on Social Media Examiner on December 7th, 2011 Have you heard of the expression social media myth? Would you recognize a myth...
What are your business goals for 2012? How do you plan on using social media to increase your chances of success? Much has been said about...
Why are some bloggers so successful at what they do, and not others? I’m sure you think about that from time to time – and you’re...
Does your content suffer from a credibility crisis? Do you as a marketer struggle to explain the value of content marketing in your organization? Being able...
This was actually the last line in one of Seth’s articles. You might be thinking, “Everything is going as it should.” You’re blogging consistently, you have...
We’ve come a long way. Attitudes concerning traditional ‘push’ marketing have changed rapidly and brands everywhere are embracing more subtle, customer-engagement strategies. One of these strategies is...
‘Wealthy‘ and ‘freelancer‘ are not words that I would use together in the same sentence. There’s an incredulous and audacious element about them that makes you...