New Facebook Insights: What Healthcare Marketers Should Know

Do you have access to the new Facebook Insights?

Whether you do or not, it’s important to know that Facebook has ‘upgraded’ the way you analyze your page data. In a sense, this is good news because the new Insights present data in a way that is well organized and easy to understand.

Improved Insights

Previously you had insights that were a tad bit confusing and not very useful in helping you understand how to manage your page. For example the ‘people talking about this’ metric – which has now been replaced with a new engagement metric – was not very effective because it wasn’t clear what you were supposed to do with that information.

In contrast the new Insights feature is clear, user-friendly and self-explanatory. In fact Facebook has provided a pretty helpful tour demonstrating what the new metrics mean. Here is an in-depth review of the new Facebook Insights.

All in all, I think this is a big improvement in terms of providing more meaningful data in an easy-to-understand fashion.

However, I believe healthcare marketers should be extremely cautious about relying too much on Facebook Insights. Here’s why.

High Maintenance

When the method of analyzing data changes all the time, it becomes difficult to rely on the data – not because there’s anything wrong with the data, but because the platform itself is too ‘high-maintenance,’ thus making the whole experience for page admins (that’s you!) cumbersome.

In fact the 2013 Social Media Industry Report shows that two-thirds of marketers are actually uncertain about the effectiveness of their Facebook marketing. What this tells me is that while marketers (across all industries) consider Facebook to be an important platform, they’re really struggling to figure out how it works. Subsequently there’s a lot of confusion about what kind of content is needed to attract and engage audiences on Facebook.

Poor Platform for Healthcare Conversations

The other reason I think healthcare marketers shouldn’t be too swayed by this feature is that Facebook doesn’t appear to be the best place for healthcare conversations.

Privacy settings are nebulous and the risk of engagement is higher than say, on Twitter. Twitter is simple and straight-forward and in fact the quality of medical conversations happening there is remarkable when you compare it with Facebook. But don’t take my word for it. Go here to see what physicians using social media think of Facebook.

Case Studies

For example if you look at Sanjay Gupta’s Facebook page you’ll notice that the only posts he has are occasional  links. In fact the last time I checked, he hadn’t posted anything on his Facebook page since August 2012. If you compare that with his Twitter profile, you see a lot of activity, which consists of links, conversations, quotes, questions and advice. In other words his conversations on Twitter are much more interesting than his Facebook conversations.

Another top doctor, Kevin Pho (also known as social media’s leading physician voice) has a bigger Facebook page than Sanjay Gupta’s, in terms of fan-base but again the scattered likes and relatively few comments seem to indicate a generally disengaged audience. Not so on his Twitter profile where engagement with his 77,000 followers has earned him a Klout score of 74. (Yes, I realize Klout is another controversial metric but I hope you get the point!).

Why Blogging is Better

As a healthcare marketer you cannot afford to put all your eggs in this basket. Facebook is simply one (and not the best!) tool among many, for educating and engaging with patients. When it comes to patient education, the best platform will always be your blog.

Focus on publishing relevant, problem-solving content on your blog on a consistent basis. For healthcare marketers blogging is actually more beneficial than relying on Facebook because your blog is the hub of your content, is not subject to frequent changes, and you have full control over it.

Your Turn:

As a healthcare marketer, what do you think about the new Facebook Insights? Please share your thoughts in the comment box below.

Blogging is Top Focus for Marketers Research Shows

Do you ever wonder what tactics, tools and strategies other social media marketers are using?

Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered.

Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience with social media?”

These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understandinghow they use social media to grow and promote their businesses.

Here are some interesting findings from the survey:

#1: Marketers Want Most to Learn About Blogging

When asked what social media platform they wanted most to master, 62% of marketers said blogging, putting it in first place slightly ahead of Google+. This answer is consistent with other studies, which show that the appetite for blogging education is growing.

An important trend to consider is that 28% of marketers now have mobile-optimized blogs. This is highly significant when you consider that the number of smartphone subscribers in the world has broken the 1 billion mark.

Key Consideration:

The power of blogging to reach huge audiences and prospective customerscannot be underestimated. If you want your voice to be heard on the social web, you need to have a blog.

If you’ve just started blogging for business, focus on consistently giving your audience helpful advice that solves their problems. If you’re not 100% sure what kind of content to offer, survey your customers and ask them to tell you. Asking your customers not only gives you valuable insights about what they find useful, but can help to promote your blog as well.

Here are more tips about blogging for business.

#2: Blogging Highly Valued by the Pros

Most marketers (49%) selected Facebook as the single most important social platform for their business, followed by LinkedIn (16%), blogging (14%) and then Twitter (12%). But for the Pros (marketers with three or more years of social media experience), blogging jumped to second place!

Similarly, a recent Technorati report on Digital Influence also indicated that 86% of influential marketers blog consistently, and a majority of them do not produce much content outside of their blogs.

Key Consideration:

Consumers are looking for “trusted digital friends” to give them advice on what to buy and where to go. Experienced marketers know that offering valuable advice on their blogs generates trust and influences consumers’ buying decisions. If youproduce compelling articles and useful advice on your blog, you’ll become a trusted source of information, and people will start to spend more time there, eventually becoming your customers.

#3: Podcasting Finally Growing Up

Marketers were asked to indicate how they plan to change their social media use in the near future. While only 5% are currently using podcasting, a significant 24% plan on getting involved this year. That’s a nearly five-fold increase!

The report shares three reasons why interest in podcasting is growing: Apple’s introduction of a dedicated podcasting mobile app, smartphone subscriptions topping the 1 billion mark, and major car manufacturers such as BMW and Ford starting to integrate podcasting technology into new cars.

Key Consideration:

Marketing expert Seth Godin says it’s not a good idea to try to sell anything to a stranger. It’s true. But when the right people connect with your voice through podcasting, they gradually become engaged and start to pay attention.

Pat Flynn often says that other than meeting face-to-face, podcasting is probably the best way to interact with your prospects. So if you’ve been thinking about breaking into podcasting, here are the technicalities of setting up, as well as some tips forbuilding a successful podcast with a loyal audience.

#4: Only 1 in 4 Marketers Able to Measure Social Media ROI

When asked to rate their agreement with the following statement, “I am able to measure the return on investment for my social media activities,” only 26% of marketers agreed! What’s interesting about this survey is that social media is clearly a core strategy for businesses, yet measuring it remains a mystery.

Key Consideration:

Research shows that for many businesses, measuring social media ROI is still too basic—focusing on likes, followers and mentions.

During Social Media Marketing World 2013, Nicole Kelly, author of How to Measure Social Media, said business executives and funders of social media campaigns are looking for real business metrics such as sales, revenue and costs. The challenge for marketers is to learn to speak their language by showing how social media fits into the sales funnel and how it impacts the bottom line. Here’s a great piece from Nicole that explains how to measure social media.

#5: Two-Thirds of Marketers Uncertain About Facebook Marketing Effectiveness

Perhaps the most surprising finding in this study was that most marketers don’t really believe in Facebook! Sure they use it, but they don’t really think it is effective. Only 37% agreed with the statement “My Facebook marketing is effective.” Specifically, 44% of B2C marketers agreed with this statement, while only 29% of B2B marketers concurred.

Key Consideration:

Make no mistake, Facebook IS an effective marketing platform and there are numerous case studies to prove this. It’s possible that some marketers who participated in this survey hadn’t actually tracked their Facebook marketing campaigns and were uncertain about their own efforts.

However, research also indicates that Facebook seems to work better for B2C than B2B. If you have a B2B brand, don’t be discouraged. Here’s some advice from Marketo, a B2B company that has been very successful on Facebook.

Other Significant Findings

Tactics and engagement are top challenges for marketers

When asked what top social media challenges they are facing today, marketers said that tactics and engagement strategies were at the top of the list. No matter what kind of company you have or what products you sell, you can improve engagement with your audience on any platform including Facebook, Twitter, Google+ and LinkedIn. Here are some great tips to improve engagement.

Increased exposure and traffic top benefits of social media marketing

A significant majority (89%) of marketers indicated that their social media efforts have generated more exposure for their businesses, while 75% said that increased website traffic was the second major benefit. Social media is essentially a word-of-mouth tool. It’s where friends discover and share interesting ideas, including the ones on your site! Here are some tips to drive traffic to your site using social media.

More time spent on social media equals greater benefits

If you’ve ever wondered whether more time invested in social media produces better results, the answer is “yes.” According to the survey, with as little as six hours per week, 92% of marketers indicated their social media efforts increased exposure for their businesses. More than half of marketers who spent 11 hours or more per week saw improved sales. Do you think you could put a little more time into social media marketing every week?

Fascinating differences between B2B and B2C

As expected, Facebook dominated among B2C brands, though it was interesting to see LinkedIn and Facebook tie for first place among B2B brands. Only 5% of B2C marketers said LinkedIn played an important role for them. Twitter and blogging are also valuable platforms for B2B marketers. Another surprise was that B2B marketers showed zero interest in Pinterest.

Your Turn

What do you think? How does your own experience compare to these findings? Please share your comments in the box below.

7 Proven Tips for Healthcare Brands on Facebook

Everyone wants to be liked. Including healthcare brands on Facebook. But sometimes their over-cautious approach towards social media, though understandable often restricts them from doing things that could give them a strong Facebook presence.

But one healthcare company is doing things a little differently – Medtronic Diabetes. Their Facebook page has over 132,000 ‘Likes’ and their fan engagement is nothing short of enviable.

Here are 7 proven tips from Medtronic Diabetes’ Facebook page, which your healthcare business should consider if you’re looking for more likes and more engagement.

#1. Create Highly Sharable Content

People go to a healthcare Facebook page to learn about their health issue and to socialize with others who are in the same boat. If you want to earn the attention of fans give them information that is highly useful, sharable and even fun.

I love that a big company like Medtronic is also very personable on Facebook, even using humor and cartoons to engage with their audience.

#2. Vary Content Type

Facebook has been described as a ‘picture-economy‘ by experts such as Guy Kawasaki et al. In fact one of the reasons Medtronic has been so successful on Facebook is because of their intense focus on visual content. Take a look at some of their delightful images.

But pictures aren’t the only type of content that works on Facebook. Try Q&A sessions led by medical experts, patient-focused stories, hold contests, invite your community members to share their experiences, and so on. And if you don’t know what kind of content your fans want then ask them.

 #3. Invest in Passionate Community Managers

A sure-fire way to be successful on Facebook is to invest in a passionate community manager who understands how to engage with fans. A great community manager is one who understands the audience well, is persuasive and focused on good customer service and prompt engagement, and is quick to respond to posts and comments.

While many other healthcare brands are struggling on Facebook, it’s easy to see that Medtronic Diabetes has a Facebook community manager who knows how to draw in fans and hold their attention. The page is consistently updated with content that resonates extremely well with their community thus creating a passionate and energetic community.

#4. Spotlight your Fans

If there’s one thing that Medtronic Diabetes does better than any other healthcare brand on Facebook it’s spotlighting their fans. Practically every post they publish is about giving prominence to their community members and  building camaraderie among their fans.

Medtronic understands that a successful and engaged Facebook community is one where communal learning and shared experiences are encouraged and supported.

#5. Watch the Timing and Frequency of Posts

One of the top reasons why fans hide posts from their Newsfeed is that some brands post too often or post off-topic. On Facebook it’s not enough to post engaging content. It is equally important to do so consistently and regularly so that fans have an expectation for new content.

That said, timing is not the same for every healthcare brand. You have to test and see what works best for your community. The Medtronic Facebook page is updated every day in the morning and evening. This allows their fans enough time to come back and find something new to discuss and share.

Over to you: What did I miss? What other Facebook tips can you share with other healthcare brands? Please leave a comment in the box below.

Facebook Graph Search: What Healthcare Marketers Need to Know

As Facebook Graph Search continues to roll out to new users, healthcare marketers are wondering how they can use it to increase their visibility.

Here’s what you need to know about Graph Search.

Graph Search is a social search engine that connects a user’s network of relationships (social graph) in a way that has never been done before.

It produces completely unique and highly personalized search results in real time to each and every single user on Facebook. Searches made will first go through the user’s network of friends, likes and subscriptions, while searches made that are not in their network will be answered by Microsoft Bing.  “Hospitals my friends have been to” or “Hospitals my friends like” would be the type of inquiry that the Graph Search is looking to answer.

Facebook makes a great move here. They already have a huge database of over a billion users with all their likes, interests, relationships, associations and even trusted friends! What they have done is to turn Facebook into a practical, useable and searchable database. Instead of combing through an individual’s profile to see what they like, you can search any topic and see how many of your friends like that particular thing while being provided with many other related results.

Facebook graph is a social search engine that pulls on people’s desire to share and discuss ideas, thoughts and interests. But on the other side are business pages where brands and business owners want to be seen by consumers.

Graph Search has connected the two sides in a unique way and the term being used to describe this is “game changer”. For example you can check to see which of your Facebook fans work at a competitor’s organization.

While the feature is still in its infancy, healthcare marketers should be exploring different ways to use it. Here are some tips:

#1. Complete your Facebook Page

Do this by updating any missing information such as address, ‘About’ section and a vanity URL.

#2. Promote your page

Use these tips to get more ‘likes’ as Facebook gives higher visibility to pages with more fans.

#3. Check your About section

Use highly descriptive keywords on your ‘About’ section to improve your chances of being found.

#4. Tag your photos

Tag your photos with rich keywords, the name of your organization, and the location where they were taken and encourage fans to like them. Photos are indexed by Graph Search and tagging them with appropriate keywords will help to increase your Pages visibility.

#5. Claim your place

If you have your page set up as a Page Place, Facebook will try to display your page when someone ‘checks-in’ to your location.

But if you have not claimed your Page Place, someone else may unknowingly create a place for you when they try to check in with their mobile phone. If they use the wrong business name (e.g. ‘clinic’ instead of ‘hospital’) then you will not get credit for check-ins that rightfully belong to you and will thus miss out on ‘social proof’ that makes your brand more visible.

Healthcare tips

While brands across the board are still trying to figure out how Graph Search works, healthcare marketers should be exploring it with their HIPAA lenses intact. Protect patient privacy at all costs and be cautious as you use Graph Search to gather information and create identities within this new untested sphere of social connectivity.

Remember too that potential “grey areas” are possible with Graph Search since many Facebook users do not fully understand the privacy settings and agreements they signed up for. Everything “public” is searchable and can be directly connected to brands, consumers and others who use Facebook.  Anything posted that may have been lost in time is only a search away.

Over to you: Have you started using Facebook Graph Search? If not, do you think it might be useful for you in the future?

5 Things Children’s of Alabama is Doing Right on Facebook

“If you need a blessing, visit Children’s of Alabama,” says Rita Russell Daren one of the hospital’s 21,418 Facebook fans.

Children’s Hospital of Alabama is the 10th busiest pediatric medical center in the U.S. Located in Birmingham, this facility has been ranked nationally in 10 pediatric specialties including cancer, cardiology and heart surgery, neurology, nephrology and others.

But apart from healing children, Children’s of Alabama has also done very well using social media content on Facebook to successfully compete  for attention and relevance.

Here’s what Children’s fans are saying about them:

Facebook Recommendations

Childrens Fan Testimonial 5 Things Childrens of Alabama is Doing Right on Facebook
An employee provides a raving review of Children’s of Alabama
Childrens Fan Testimonial 3 5 Things Childrens of Alabama is Doing Right on Facebook
Fans share their positive experience of Children’s of Alabama

The true character of Children’s Hospital is revealed in the collective positive experiences shared by customers, employees and other stakeholders.

Here are 5 awesome things that Children’s Hospital is doing on Facebook:

#1. Wall updated often

When people log in to Facebook, the first thing they see is their News Feed. Most of them don’t scroll down too far back to check what’s been happening since their last log in. By updating their Facebook Wall two or three times a day Children’s of Alabama ensures that most of their fans will see their content at some point during the day. This also improves their page’s Edgerank. Clearly, Children’s of Alabama is aware that:

“You’re only as good as your last post.”

#2. Fan-centered status updates

Childrens fan focused FB status 5 Things Childrens of Alabama is Doing Right on Facebook
Fan-centered updates give Children’s fans an opportunity to interact

Very often you find pages that post the same brand-centered content over and over again. This is just annoying to fans and eventually they tune out. But at Children’s of Alabama, a lot of their Facebook updates (like the one shown here) are fan-focused thus giving fans more opportunities to interact.

#3. Initiating relevant conversations

Childrens Facebook status 3 5 Things Childrens of Alabama is Doing Right on Facebook
Fans like and share Children’s content because it provides relevant information that resonates with them

Facebook users want and respond to relevant content. On their Facebook page Children’s Hospital gives fans a reason to interact with their content by discussing issues that their audience cares about.

#4. Including action-based incentives

Childrens Facebook status 1 5 Things Childrens of Alabama is Doing Right on Facebook
Content that drives fans to take action by giving away an incentive

By adding action-based incentives to their content, Children’s of Alabama engages fans, prompts them to get involved in their off-line activities, and ensures that they enjoy the experience as well. A win-win for everyone!

#5. Interesting images

Childrens Facebook status 2 5 Things Childrens of Alabama is Doing Right on Facebook
Interesting images receive more attention from fans than text-only status updates

Facebook is a picture economy. Users tend to like and interact with pictures more than with text-only status updates. Children’s of Alabama is doing a great job of mixing up their content by including interesting pictures of hospital events. Again, this encourages fans to like and share their content.

Key Takeaway

Children’s of Alabama is not only doing a great job of blessing the country with the highly specialized treatment of dangerous childhood diseases, they’re also using their strong Facebook presence to initiate social conversationscommand attention, retain relevance and keep audiences engaged. Other hospitals could borrow a leaf from Children’s of Alabama and learn how to create compelling social media content that enhances the collective experience of their users.

Over to you: How would you rate Children’s of Alabama’s Facebook presence? What would you do differently?

5 Ways to Build An Awesome Facebook Community #fbss11

Facebook is a tough nut to crack.

You think you’ve got it figured out and then they change it up again.

For many of you who have Facebook pages for business, you’ve probably wondered how to increase engagement and build a thriving community of fans around your brand.

Who doesn’t want that, right?

But with all the changes that are constantly taking place you’re probably sick and tired of Facebook, and on the verge of giving up.

Don’t.

There are some excellent, and super-easy ways to build an awesome Facebook community. During her session at Facebook Success Summit 2011, Andrea Vahl of Social Media Examiner shared some of them:

Be a resource

Provide valuable content through your blog. If you don’t have a blog (yet), you can share other people’s content as long as it is relevant to your brand. Facebook makes it easy to do this with the ‘Share’ button.

Another thing you can do is to provide short, interesting snippets of information about your industry. Content such as ‘Did you know?’ or being the first to comment on breaking news in your industry also makes you resourceful.

Also make sure that you answer all questions asked by your fans. If you don’t know the answer, don’t be afraid to direct them to another source. It’s more important to show them that you’re listening than to have the right answer.

Respond and engage

Answer questions in a timely fashion – when people take the time to write on your Wall or to leave some feedback, be sure to respond quickly. It shows that you respect their time and opinion.

If you think you might forget to check, turn on your email notifications to get alerts whenever someone posts on your Wall.

Finally, be helpful and don’t worry too much about negative comments (unless they are offensive, racist, or profane). It’s better to use negative feedback as an opportunity to turn the situation around and win over the person, rather than to delete their comments. Knowing how to handle criticism can greatly benefit your online reputation.

Moderate

Craft an engagement policy and display it either on your Info Tab or on a separate tab altogether. It allows others to know what you permit and what you do not permit on your page. Here’s a fantastic article that teaches you how to create a Social Media Policy for your business page.

Another area you want to check diligently is your spam folder (or Hidden Posts). Sometimes Facebook marks as spam posts that shouldn’t be designated as such. If posts are indeed spam, then delete them altogether and keep your spam folder empty.

Connect

Connecting with others is the primary purpose of being on Facebook. As a business brand, there are several ways to connect with fans and other businesses.

With your fans, consider starting a ‘Fan of the Week’ contest where the most supportive and engaged fan receives a mention of appreciation and gratitude. You may also consider crowd-sourcing – where you ask for your fans’ input before launching a new idea, project or product line.

With regards to the business community, you want to hold conversations with other brands that could be potential clients. The first thing to do is to identify those business pages and ‘Like’ them “As Your Page” (not as your-self).

Thereafter, keep an eye on your page’s Newsfeed and be ready to jump into conversations with other business pages. You will notice that these pages will reciprocate by leaving feedback on your page as well.

These are simple ways to foster good will and good neighborliness with your Facebook community.

Measure

It’s important to measure the ROI of your Facebook efforts. You want to be able to know what’s working and what’s not so that you can make appropriate adjustments and improve your strategy.

Facebook provides ‘Insights‘ that help you to assess the health of your community. It is wise to check your Insights at least once a week. Having said that, there are 7 specific insights that you want to keep an eye on:

  • Post feedback/Post virality (New feature)
  • Likes/Unlikes
  • Page Activity/People talking about this (New feature)
  • Demographics
  • Like Sources
  • Facebook Shares
  • Edgerank

The key to Facebook Insights is to see what is working and apply it more aggressively, and to observe what resonates with your fans. We don’t have time to talk about all the insights on this post, but I think that Edgerank is worth mentioning.

Edgerank is the measure of visibility of your brand’s content. To increase your visibility on Facebook here are some important tips to apply:

  • Post directly on Facebook instead of using third-party apps (e.g. Hootsuite, Tweetdeck, Networkedblogs etc.)
  • Ask short interesting questions that are likely to generate conversation
  • From time to time initiate non-business conversations on your page to draw out those ‘lurkers’ who may not be interested in ‘biz-talk’. You’ll be surprised to see who is ‘hanging around’ waiting for an opportunity to engage with you.
  • Finally check out edgerankchecker.com to see how your page scores on Edgerank

Question: What else have you found to be important in building your Facebook community?

How to Get an MBA in Facebook Marketing

Do you wish you had an MBA in Facebook Marketing?

Do you recognize the effectiveness of social media in business and would like to sharpen your skills? Well there is a way to do that.

As a marketer, you already know that Facebook has an audience of over 750 million people. Half of those people are active on Facebook every single day.

Perhaps you also know that 250 million of them are taking Facebook with them wherever they go – on their mobile devices such as iPhones, Blackberries and Androids.

Like you many businesses are aware of these numbers, and they too have a presence on Facebook.

But not all of them are leveraging Facebook properly to create new opportunities and to generate new leads. If you’re on Facebook but haven’t figured out how to use it to benefit your business brand, you don’t have to remain in the dark.

What can I do?

You can attend the best live Facebook Education Conference ever put together and obtain the equivalent of a Facebook Marketing ‘MBA’ (where else can you get this kind of training?).

It is the Facebook Success Summit 2011 featuring 19 experts whose goal is to teach you everything you need to know about the ever-changing world of Facebook Marketing, including how your business can benefit financially from having a presence on Facebook.

Where will this take place?

The conference is completely online, which means that you don’t have to spend a small fortune on travel costs, hotel expenses and meals. You can attend the entire conference from the comfort of your home, using only your computer to watch, listen and participate.

When is it happening?

The conference will be spread over four weeks starting October 5th to October 25th. All sessions will be recorded and transcribed so you don’t have to worry if you miss a session or two (or more!) – you’ll have access to all sessions for a full year.

Who will be presenting?

A remarkable line-up of Facebook experts and business professionals has been put together to help marketers and business owners to better engage customers, gain more exposure, grow their brands, measure Facebook ROI and much more.

They include Guy Kawasaki (author of Enchantment), Mari Smith and Chris Treadaway (co-authors of Facebook Marketing), Paul Dunay (co-author of Facebook for Dummies), Michael Stelzner (founder of Social Media Examiner), Jesse Stay (author of Facebook Application Development for Dummies), Jay Baer (co-author of the NOW Revolution) and experts from Intel, Petco, Intuit, Applebees, and more!

Why should I attend Facebook Success Summit 2011?

Could you use some guidance and some fresh ideas?

From this conference, you will learn how to quickly implement effective Facebook marketing techniques in a fast-changing environment.

You will learn how to attract a large number of customers and you will gain a huge competitive edge that will make you stand out. You will also learn how to measure the performance of your Facebook marketing activities, to ensure that you’re achieving their full potential.

What can I expect to learn?

Take a peek at some of the informative sessions that will be presented:

  • Five Steps to a Successful Facebook Marketing Strategy
  • Facebook in the Post-PC World
  • Gaining Insights and Sales With Facebook Commerce
  • How to Build and Manage a Thriving Facebook Community
  • 10 Ways to Bring the Power of Facebook to Your Website
  • Killer Integration of Facebook and Email
  • How Big Business-to-Business Brands Are Leveraging the Power of Facebook (Panel Discussion with Intel and Intuit)
  • How Big Consumer Brands Are Using Facebook (Panel Discussion with Applebees and PETCO)
  • How to Build a Loyal Fan Base Using Facebook Promotions (Panel Discussion with Wildfire and Strutta)
  • How to Successfully Measure Facebook Marketing Campaign

Attend free class, register and save 50%

Just like last year, space is limited and the event will likely sell out fast. If you sign up soon you will save 50%, and as an affiliate partner I will earn a little money on the side too – so I do appreciate your support in advance. If you’re ready go here to register.

Otherwise, if you wish to get a taste of what to expect before signing up, why don’t you grab a free class titled ‘Facebook Newsfeed Optimization: How to Dramatically Increase Your Visibility and Engagement’. The class was taught by Mari Smith at last year’s conference and has a $59 value!

I hope you find that this conference is a good fit for you. If it is, I look forward to connecting with you later this Fall!

**If you liked this article, please retweet, comment below or share with your friends. Thanks

How to Use Facebook to Grow Your Business

With over 500 million users, Facebook presents a tremendously compelling opportunity for your business marketing strategy!

This short video features Michael Stelzner, founder of SocialMediaexaminer.com explaining how he used Facebook marketing to grow his base to thirteen thousand quality leads in just five months!

This is an unprecedented opportunity for your business!

Be sure to sign up for Facebook Success Summit 2010 and learn how to attract and engage quality customers using Facebook.

Visit this link to learn more about the summit and the successful entrepreneurs from companies like Intel, Cisco and Xbox who will be sharing their own Facebook marketing success!

Here’s to your Facebook success!