Digital has become the lens through which we see the world. Once, there was a separation between our ‘real-life’ activities i.e. what we did from 9-5,...
Are you wondering how your dermatology practice can draw in more patients? Social media is the ideal platform to share your brand’s story, connect directly with...
Yesterday afternoon, I sat on a Google Hangout panel hosted by Danya International, to discuss how to engage women in social media and public health. The discussion...
In today’s digital world patients are using non-traditional paths on their medical journeys. It used to be that if you suddenly fell sick, you would call...
Half of the plastic surgeons responding to a recent survey reported using social media platforms such as Facebook and Twitter to connect with patients. The finding...
Everyone wants to be liked. Including healthcare brands on Facebook. But sometimes their over-cautious approach towards social media, though understandable often restricts them from doing things...
Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to...
Healthcare brands have typically arrived late to the content marketing bash. That’s why they’re not always sure how to participate in social media conversations. The first...
For many patients, hospitals can be a place of great comfort or a place of stress and worry. As a physician or healthcare marketer, you may...
“Consuming web content is a personal activity that we participate in as individuals. And this is why social media conversations would be best viewed as essentially...