Here’s something you don’t hear everyday – ‘Patient engagement is actually declining’. According to a study by the Deloitte Center for Health Solutions: One in three...
Everyone wants to be liked. Including healthcare brands on Facebook. But sometimes their over-cautious approach towards social media, though understandable often restricts them from doing things...
In this digital age that we live in, having a constant stream of fresh ideas in the form of content is key to the survival of...
I recently came across a healthcare print ad published by Hartford Healthcare in the Hartford Business Journal (December 3, 2012), titled “Healthcare Matters: Communications in Health...
Facebook is an important platform for patient engagement and professional networking among medical professionals. But with the numerous changes that have taken place this year, healthcare...
Whether you’re a part-time freelancer, full time web content writer or professional blogger, you’re always looking for new writing opportunities. As a writer, you’re a part...
It’s no secret that healthcare organizations are still wondering how to engage online without getting into trouble. For instance by October 2011 only about 20% of...
**This article was first published on Social Media Examiner on December 7th, 2011 Have you heard of the expression social media myth? Would you recognize a myth...
What are your business goals for 2012? How do you plan on using social media to increase your chances of success? Much has been said about...
Do you know who’s in charge of content at your organization? Or is Marketing considered to be the default custodian of all-things content? In some ways,...