No matter what you’re selling, a successful sales letter needs to contain certain key elements in order to persuade your reader to take action. Without these...
I recently came across a healthcare print ad published by Hartford Healthcare in the Hartford Business Journal (December 3, 2012), titled “Healthcare Matters: Communications in Health...
Healthcare brands have typically arrived late to the content marketing bash. That’s why they’re not always sure how to participate in social media conversations. The first...
Infographics are the in thing right now and I thought it would be a neat idea to present some cool ones on this blog as well....
Are you struggling to create valuable content on your blog? Do you know the 5 key elements that ALL your content should include? One of the...
Ask yourself this question: As a content marketer, is there a connection between vacation and creativity…between vacation and clarity of thought? I think so. As I...