If you’re not using market segmentation in your marketing campaigns, you’re missing out on a major opportunities to improve your results. By targeting specific groups of...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors that might require separate products or...
Marketing segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors who might require separate products or...
The healthcare industry is one of the most challenging industries when it comes to marketing. In a recent survey of marketing professionals, the healthcare industry was...
A new report from PricewaterhouseCoopers outlines the various ways social media is changing the interaction between healthcare providers and consumers. Report and survey findings are based...