Let’s face it. Healthcare organizations (HCO’s) have a ton of content although not all of it is made publicly available for patient consumption and education. As...
In the last seven years, YouTube has become the most compelling social site for video sharing. According to Katrina Radic with Branding Magazine: “YouTube claimed 60...
From what I’ve seen in the past, medical facilities aren’t known for their social media prowess. In fact healthcare organizations are lagging behind when it comes...
In social media we usually associate success with numbers – ‘number of followers or fans‘, number of times content has been re-tweeted, shared or plus 1’d and number of subscribers. This...
Marketing communications is a fast-paced, ever-changing environment that is heavily influenced by innovative technology and new branding concepts. That’s why it is so important for marketing professionals to...