Jay (not real name) is a 26-year old grad student from Chicago. He is single, is active on Facebook, Twitter and Flavors.me. His favorite websites, newspapers, magazines or TV shows are: The Economist, The Onion, Slate.com, Theoatmeal.com, Xkcd.com and Dexter.
Jay has this advice for companies who want to truly reach him and his friends:
“Take time to engage with us. Don’t just push your message, but listen as well. Social media networks make this very easy for you but they’re often misused or underused by companies like yours. Prompt a response, a discussion and relate your company to someone’s life. Don’t be afraid to step outside your specific product and go for the bigger message to which we can relate and participate.”
Millennial conusmers a.k.a. digital natives, are fast becoming a very influential group of consumers. Brands like yours can no longer afford to ignore them.
We created this infographic (information sourced from Edelman/StrategyOne) to give you a better understanding of millenial consumers like Jay and to illustrate their relationship with other millennials, with business brands and with digital content:
Over to you: What steps are you taking to engage with millennial consumers like Jay?