The rise of social media has been nothing short of spectacular. In less than a decade, Facebook, Twitter, LinkedIn, and other platforms have become an integral...
It is no secret that in order to be successful in business, you need to have a healthy bottom line. After all, profits are what allow...
If you’re not using market segmentation in your marketing campaigns, you’re missing out on a major opportunities to improve your results. By targeting specific groups of...
It’s interesting. Healthcare has taken longer than other industries to get into content and social media marketing. In fact to their credit, many healthcare marketers I’ve...
For conservative industries such as healthcare, social media can be challenging. The fear of losing control causes many hospitals to shy away from social media, opting...