Are you a doctor who’s interested in learning how content and social media marketing can help grow your practice? For decades doctors were able to get...
If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about...
Did you know that health-related research is among the top three online activities worldwide? In the United States alone, more than 100 million Americans per year will...
Does your healthcare organization (HCO) have a social media content strategy? Are you wondering what that involves? I find that there is often a disconnect between...
Do you wonder why many blogs fail to attract desirable audiences? It could be that they are not narrow-minded enough… A narrowly defined blog attracts the right...
From what I’ve seen in the past, medical facilities aren’t known for their social media prowess. In fact healthcare organizations are lagging behind when it comes...
Most B2B marketers recognize that great content has the ability to influence potential customers. What is not so clear is when to share content and how much...
The chorus about content marketing and how it influences buyer behavior is getting louder. No-one in Corporate America will argue that content has not emerged as a...
At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information...
No-one has a perfect blog. Certainly not corporate blogs. They have their own unique set of problems that render their content somewhat ‘unappetizing’. But the good...