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A lot of people think of content marketing as a ‘new thing’. But the fact is content marketing has actually been around for almost a century....
The story is told of a man who went out fishing. One day a friend stopped by and observed that the man who was fishing was...
In social media we usually associate success with numbers – ‘number of followers or fans‘, number of times content has been re-tweeted, shared or plus 1’d and number of subscribers. This...
It’s no secret that healthcare organizations are still wondering how to engage online without getting into trouble. For instance by October 2011 only about 20% of...
In a previous post, I talked about customers being accidental content consumers. The point being that consumers visit a business website when they need a specific...
A newly released study by Content Marketing Institute and MarketingProfs titled, ‘B2B Content Marketing: 2012 Benchmarks, Budgets & Trends’ shows that: “40% of marketers consider themselves...
This article is written by Joe Pulizzi, founder and CEO of Content Marketing Institute, as a Thanksgiving tribute to content marketers everywhere. “At the end of...
Businesses like yours have a new imperative these days: they must develop content that will draw people to their sites. The goal is to create and...
Smart business owners use content to attract customers and grow their businesses. They blog, write white papers, create video or audio podcasts, email newsletters and so...
What do you think the website of the future will look like? When you’re talking about the future, it’s hard not to get carried away. The...
Digital marketing is a beast, a powerful machine that can boost business online. It has dozens of effective channels that...
Local marketing is essential for the growth of every business. If you are a business owner and focusing only on...
Since we are living in a digital age, and social media play a crucial role in our everyday life, it’s...
Any business be it huge or little acknowledgment is the establishment. In this period of gadgets, to get effective, it...
Considering websites are continually growing and improving, needing to measure and determine the rate of efficiency of employed digital marketing...
Marketing experts say that keeping an existing consumer is easier and more inexpensive than engaging a new prospect. There is...
We can all agree that blockchain technology has brought many changes, and it didn’t just shooked up our financial world,...
With the help of the Internet today, advertising a brand, product or service is easier than ever. There are various marketing...
There are more than 6 billion emojis that are being sent every day. Emojis are one of the most often...
Appearing on a multitude of different online platforms, with the adapting content to match, is a great way of reaching...
Contests, polls, and sweepstakes are some of the most commonly used promotional tools by modern age businesses. As most of...
Nowadays in the era of the stable growth of the popularity of smartphones and other mobile devices, the promotion of...
In recent years, the importance of social networks and their use in everyday life has begun to increase. This was...
Technological advancements have bestowed us with numerous opportunities, but they represent nothing but a tool one must master in order...
When it comes to digital marketing, there are hardly any marketing channels that can match the effectiveness and growth rate...
Currently, Instagram is the social network par excellence. In turn, you should not be surprised if when you enter you...
Increasing the engagement of a brand and the way we interact with our audience is dramatically different in the 21st...
TikTok is the newest social media sensation that has shifted everything for the content creation Industry. With a bit of...
Mathew had been to the US during the Thanksgiving timeline on a working visit. He had his work for 5...
Has this ever come across your mind about online shopping not only for fun, but it can also save you...
To be a success in e-commerce, you need three things: the best product to sell, the drive to succeed and...
Furniture is one of the most important things in our homes. It not only provides comfort and style but also...
Finding coupon codes for online shopping can be a bit tricky at times, but with the help of these few...