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In social media we usually associate success with numbers – ‘number of followers or fans‘, number of times content has been re-tweeted, shared or plus 1’d and number of subscribers. This...
It’s no secret that healthcare organizations are still wondering how to engage online without getting into trouble. For instance by October 2011 only about 20% of...
In a previous post, I talked about customers being accidental content consumers. The point being that consumers visit a business website when they need a specific...
A newly released study by Content Marketing Institute and MarketingProfs titled, ‘B2B Content Marketing: 2012 Benchmarks, Budgets & Trends’ shows that: “40% of marketers consider themselves...
This article is written by Joe Pulizzi, founder and CEO of Content Marketing Institute, as a Thanksgiving tribute to content marketers everywhere. “At the end of...
Businesses like yours have a new imperative these days: they must develop content that will draw people to their sites. The goal is to create and...
Smart business owners use content to attract customers and grow their businesses. They blog, write white papers, create video or audio podcasts, email newsletters and so...
What do you think the website of the future will look like? When you’re talking about the future, it’s hard not to get carried away. The...
Perhaps you’ve asked this question before. Or you’ve wondered how bloggers make a living when all they seem to do is publish free content. Well, it...
Do you work in a corporate environment that is resistant to content marketing? Unfortunately this is a common problem, but there are ways to (gradually) change...
As the world of marketing changes, so do the agencies that offer their services. In the past, most marketing agencies...
As a business owner, you know that marketing is essential to the success of your company. You also know that...
When it comes to saving money, there’s no shortage of methods and strategies. But one of the most effective –...
No matter what you’re selling, a successful sales letter needs to contain certain key elements in order to persuade your...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
If you’re not using market segmentation in your marketing campaigns, you’re missing out on a major opportunities to improve your...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
The first step is to understand who your target market is. Segmenting your market allows you to focus your marketing...
Marketing segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
The benefits of social media marketing for businesses are vast and wide reaching. By engaging with your customers and clients...
Your social media marketing strategy should be an integral part of your overall marketing strategy and business plan. It should...
While launching our website, we got to learn a lot about on-line marketing. As a business owner, you know that...
The services provided by freepik are really useful for many people, they are one of the best to give you...
Hiring the right content marketing consultant is a significant business decision. Ideally you want someone with whom you will enjoy...
Social Media Consulting Strategic Planning Social Media Audits Social Media Training & Workshops If you wish to outsource your entire...
If your organization is new to content marketing you may feel tempted to rush out and hire a consultant to...
Are you a healthcare employee looking to expand your career? Not sure how to market your skills online? If so,...
Do you often wonder if there’s any value in content marketing? Do you doubt that people actually make money by...